So, it’s up to marketers to prove that they’re good at their job and deserve to be decision-makers. Once a marketer has a seat at the proverbial table, they can help shape the path of a company through the development of a tailored revenue marketing strategy.
But how can marketers get to that point? What can they do to prove their value? Our expert guest reveals that through demonstrating revenue attribution, connecting with new zealand girl whatsapp number customers, and becoming deeply knowledgeable about their company, a marketing executive and their team can show what they can do for revenue generation.
“...The number one thing a marketing exec should do is develop a customer insight program and spend as much time as possible with customers, whether that's in person, if it's in manufacturing, get into the manufacturing facility, spend time on the floor, spend time in the break room, spend time talking to anyone that will talk to you at the company.”
- Sarah Scudder , Chief Marketing Officer at SourceDay
How Marketers Can Prove Their Worth
In this week’s Growth Marketing Chat episode, Sarah Scudder, CMO at SourceDay, reveals what it takes to become an invaluable marketer. Marketers can gain a seat at the table by:
Proving their contribution to revenue
Having knowledge of all the solutions used by their company
Knowing the business data inside and out
Spending time getting to know the customers and their needs
The right revenue and growth marketing strategies will help marketers show their goals and contributions to the business.
