AI: How is it used in marketing?
Posted: Wed Dec 18, 2024 9:14 am
The use of AI has been one of the marketing trends of recent years for several reasons. Advances in this technology have made it possible to effectively collect and analyze customer data . This new capacity of AI allows companies to better understand the behavior of their target, to identify the preferences of its customers. In response, they can implement a more engaging and personalized strategy.
Under-exploitation of customer data in companies
In its activity, the company constitutes a significant how to build phone number list intangible asset. This is the data collected on suppliers, products, and especially customers. However, this immense database is under-exploited. Contrary to popular belief, the company is unable to transform this information into a decision-making tool .
This underexploitation dates back to the advent of the internet in the 90s. Companies began to massively store customer data in order to structure it. The 2000s saw the emergence of new reporting and business intelligence tools. However, companies still lack the ultimate tool capable of predicting and providing precise information on customer behavior .
For example, internet service providers hold detailed data from registrations, calls to customer services, subscriptions, etc. However, they are still unable to identify and anticipate users who no longer renew their subscription.
Under-exploitation of customer data in companies
In its activity, the company constitutes a significant how to build phone number list intangible asset. This is the data collected on suppliers, products, and especially customers. However, this immense database is under-exploited. Contrary to popular belief, the company is unable to transform this information into a decision-making tool .
This underexploitation dates back to the advent of the internet in the 90s. Companies began to massively store customer data in order to structure it. The 2000s saw the emergence of new reporting and business intelligence tools. However, companies still lack the ultimate tool capable of predicting and providing precise information on customer behavior .
For example, internet service providers hold detailed data from registrations, calls to customer services, subscriptions, etc. However, they are still unable to identify and anticipate users who no longer renew their subscription.