Videos: These can come in different formats like webinars, product reviews, demo videos, interviews, and more. People have increasingly shorter attention spans these days, so videos are a great way to engage them and grab their attention.
About content: Even though people consume your content on mobile devices, it's a misconception that short articles or content are best for small screens. According to a study by Pew Research , mobile users read articles that are 1,000 words or more. Test with your audience to see which type of content, short or long, works best.
Remember that regardless of the length of the article, it must be of quality, unpublished manufacturing email list and well-founded. This will help you gain greater authority and trust from your leads.
“How to” content – showing how something is done, expert opinions, methods to solve a problem – is the type of content that the more explanatory, the more interesting and attractive it is for the audience.
There is always room for improvement, so you should never stop testing, analyzing, and optimizing your Lead Nurturing strategy. Once your strategy is in place, you should review it from time to time to check how it is performing.
By analyzing metrics you can discover something that is improving, or something that is failing and harming your results.
Below we will tell you which elements you can analyze to optimize your Lead Nurturing strategy:
The frequency of communication with your leads (email follow-up after completing the form).
The conversion path that brings higher conversion rates (traffic source and funnel).
What type of channel generates more conversions (for example, google adwords vs linkedin ads).
Which communication method is best for building and maintaining good relationships with leads ?
What email structure and design, such as subject line, body text, and image, have higher response rates in your audience.
Conclusion
Content marketing is an essential tool for growing your business in the digital age. It is the ideal and efficient strategy for attracting and retaining consumers. It also serves to accompany the consumer's purchasing journey, from the initial contact with your brand, to the moment of purchase.
Now, each stage of the funnel has a different audience, which is why it is so important to create a strategy that covers all stages of the funnel with the right content. In this sense, defining your buyer persona will help you achieve the objectives you set.
The content for each stage of the sales funnel must be designed and thought out to lead your lead to the different stages, until they become a customer. This, among other things, will help increase your company's sales.
Finally, it is important that your content strategy is accompanied by techniques such as Lead Scoring and Lead Nurturing for your strategy to be successful.
Getting potential users on MOFU is much easier and faster, because the flow of contacts is constant. This will give you more opportunities to convert them into real customers.
