What content should you offer?
Posted: Wed Dec 18, 2024 8:52 am
How it fits into Inbound Marketing
As we mentioned before, in the TOFU stage, or top of the funnel, there is a considerable amount of potential, unqualified customers. The objective of your Inbound Marketing strategy should be aimed at sorting these potential customers. That is, those users who need your product or service, in order to qualify them and convert them into customers. To achieve this, Inbound Marketing relies on valuable content.
Remember, this is the first phase of the user's purchasing chemical manufacturers email lists process, so your potential customers have a difficulty and are looking for a solution that fits their needs. Here, your company should not try to sell them any product, on the contrary, what you should do is offer them help and support. If you try to sell them a product, they will most likely leave your site.
Let's see.
Type of content for this stage
In the TOFU phase, your buyer is typically trying to solve a problem or fulfill a need. As a result, they seek to educate themselves and find information that will help them find the best solution. What can you do?
Provide answers to their questions and solutions to their needs or problems. Because most people begin their purchasing process online, one of the strategies you can use is to create keyword-rich content in the form of blogs.
The idea is that when a user is searching on Google, for example, to learn more about a topic related to your products or services, they will find you. Think of your blog as the fuel that runs the engine of your Inbound Marketing strategy.
[Tweet “Your blog is the fuel that makes your Inbound Marketing strategy run.”]
Below we will give you some recommendations to help your blog succeed in the TOFU stage:
Be easily accessible: It is essential that the text of your blog or the information you offer is clear and objective. The audience that reaches the TOFU stage is discovering their problems and becoming aware that they need to solve them. It is your duty to help them.
Be clear and objective: At this stage, you should avoid selling your services and products; simply create clear content and objectives to attract and guide your audience to the next steps of the funnel.
Don't mention your company: Don't talk directly about your business, your potential customers may think you are advertising and will most likely lose interest in reading your content.
Regarding your website visitors. TOFU users typically visit your website on a daily basis. Now your job is to convert that visit into a potential lead. The easiest way to do this is to give them informative and educational content.
Here are 6 content ideas you can offer in the TOFU stage:
Free Whitepapers: Provide useful content that your consumers will want in the early stages of the sales or purchasing cycle.
Free Tip Sheets or Guides: Provide information that your prospects should pay attention to when purchasing. For example, if you run an online clothing store you could provide a Tip Sheet titled: “9 Ways to Make Sure You’re Buying the Right Size”.
As we mentioned before, in the TOFU stage, or top of the funnel, there is a considerable amount of potential, unqualified customers. The objective of your Inbound Marketing strategy should be aimed at sorting these potential customers. That is, those users who need your product or service, in order to qualify them and convert them into customers. To achieve this, Inbound Marketing relies on valuable content.
Remember, this is the first phase of the user's purchasing chemical manufacturers email lists process, so your potential customers have a difficulty and are looking for a solution that fits their needs. Here, your company should not try to sell them any product, on the contrary, what you should do is offer them help and support. If you try to sell them a product, they will most likely leave your site.
Let's see.
Type of content for this stage
In the TOFU phase, your buyer is typically trying to solve a problem or fulfill a need. As a result, they seek to educate themselves and find information that will help them find the best solution. What can you do?
Provide answers to their questions and solutions to their needs or problems. Because most people begin their purchasing process online, one of the strategies you can use is to create keyword-rich content in the form of blogs.
The idea is that when a user is searching on Google, for example, to learn more about a topic related to your products or services, they will find you. Think of your blog as the fuel that runs the engine of your Inbound Marketing strategy.
[Tweet “Your blog is the fuel that makes your Inbound Marketing strategy run.”]
Below we will give you some recommendations to help your blog succeed in the TOFU stage:
Be easily accessible: It is essential that the text of your blog or the information you offer is clear and objective. The audience that reaches the TOFU stage is discovering their problems and becoming aware that they need to solve them. It is your duty to help them.
Be clear and objective: At this stage, you should avoid selling your services and products; simply create clear content and objectives to attract and guide your audience to the next steps of the funnel.
Don't mention your company: Don't talk directly about your business, your potential customers may think you are advertising and will most likely lose interest in reading your content.
Regarding your website visitors. TOFU users typically visit your website on a daily basis. Now your job is to convert that visit into a potential lead. The easiest way to do this is to give them informative and educational content.
Here are 6 content ideas you can offer in the TOFU stage:
Free Whitepapers: Provide useful content that your consumers will want in the early stages of the sales or purchasing cycle.
Free Tip Sheets or Guides: Provide information that your prospects should pay attention to when purchasing. For example, if you run an online clothing store you could provide a Tip Sheet titled: “9 Ways to Make Sure You’re Buying the Right Size”.