Make sure your site is user-friendly
Posted: Wed Dec 18, 2024 8:09 am
While you want to make sure the more technical SEO aspects of your site are optimized to get your donors’ attention and generate donations, your site should also offer a great user experience.
Here are some simple ways to improve your user experience:
Optimize Page Loading Speed: No one likes to visit indian number list a slow site. Check your page speed using the free Google PageSpeed Insights tool .
Use thoughtful anchor texts: When including internal links on specific web pages, make sure the anchor text indicates the topic of the content the link is directing the visitor to.
Prioritize Website Design: Another thing people like to see is an aesthetically pleasing website. Work with a team of designers to ensure your brand colors and tone are consistent throughout your site.
Break up text into chunks: Content structure is an important ranking factor for Google's search algorithm , so make sure you don't have pages with walls of text. Break up text with bullet points or images.
The Leukemia and Lymphoma Society (LLS) main site is a great example of a nonprofit website that prioritizes user experience. There are multiple calls to action (CTAs) to help visitors do what they want to do (whether that’s donating or searching for something more specific on the site). There’s also a good balance of images and text, and the site loads quickly.
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Source: LLS
We offer the On Page SEO Checker tool to help you identify specific areas for improvement, including technical SEO aspects and details about your content.
4. Prioritize a Local SEO Strategy
When it comes to SEO for charities and nonprofits, getting results in a local geographic location can be important. For example, it can help you gather volunteers who can help out at your local office or bring people to a fundraising event in a specific location.
For example, if you type "Dog Shelter Milan" into Google, the first local result is Parco Rifugio - Canile e Gattile di Milano . We can tell that they have prioritized a local SEO strategy not only because they have a local Google listing, but also because the listing has many questions and answers, images of the facility, and more than 450 Google reviews. All of this helps the non-profit organization land on the first page of Google for this specific search query.
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Some of the ways to optimize your site for Local SEO include:
Create a Google My Business listing
Insert your center or branch locations on Google Maps
List your charity or non-profit in local directories
Here are some simple ways to improve your user experience:
Optimize Page Loading Speed: No one likes to visit indian number list a slow site. Check your page speed using the free Google PageSpeed Insights tool .
Use thoughtful anchor texts: When including internal links on specific web pages, make sure the anchor text indicates the topic of the content the link is directing the visitor to.
Prioritize Website Design: Another thing people like to see is an aesthetically pleasing website. Work with a team of designers to ensure your brand colors and tone are consistent throughout your site.
Break up text into chunks: Content structure is an important ranking factor for Google's search algorithm , so make sure you don't have pages with walls of text. Break up text with bullet points or images.
The Leukemia and Lymphoma Society (LLS) main site is a great example of a nonprofit website that prioritizes user experience. There are multiple calls to action (CTAs) to help visitors do what they want to do (whether that’s donating or searching for something more specific on the site). There’s also a good balance of images and text, and the site loads quickly.
img-semblog
Source: LLS
We offer the On Page SEO Checker tool to help you identify specific areas for improvement, including technical SEO aspects and details about your content.
4. Prioritize a Local SEO Strategy
When it comes to SEO for charities and nonprofits, getting results in a local geographic location can be important. For example, it can help you gather volunteers who can help out at your local office or bring people to a fundraising event in a specific location.
For example, if you type "Dog Shelter Milan" into Google, the first local result is Parco Rifugio - Canile e Gattile di Milano . We can tell that they have prioritized a local SEO strategy not only because they have a local Google listing, but also because the listing has many questions and answers, images of the facility, and more than 450 Google reviews. All of this helps the non-profit organization land on the first page of Google for this specific search query.
img-semblog
Some of the ways to optimize your site for Local SEO include:
Create a Google My Business listing
Insert your center or branch locations on Google Maps
List your charity or non-profit in local directories