SEO Guide for eCommerce: Everything you need to know to position your online store
Posted: Wed Dec 18, 2024 8:01 am
Such is its importance that, according to the statistics we have from 2020 in Spain, 23% of purchases were made over the Internet , and a large number of them through these online stores.
If you have an online store or are thinking of setting one up, you're probably rubbing your hands together, right? The only 'but' or question you should ask yourself is that, out of all the businesses with an online presence that are the same or similar to yours: why would they buy from you?
You can have higher quality products than your competitors and unbeatable customer service, but users will search for your products on Google. And if you don't appear in their searches, it's clear that they won't go to your website to buy from you... they'll buy from your competitors.
That's why you need to learn SEO for eCommerce. And you might say, learn SEO? Let's go step by step: do you still not know what SEO is and why it's important?
Then this article interests you:
What is SEO and why does your eCommerce need it?
SEO is the acronym for Search Engine Optimization .
It refers to the set of strategies and techniques that are carried out with the purpose of making a web page appear in search engines (generally, it focuses on Google) and if possible, the higher up or in higher positions, the better.
It doesn't matter if you have the best store on the market or sell the most laos whatsapp number data impressive products. Without a solid SEO strategy, you won't get any results.
Now you know what to do. And as always, we'll tell you how to do it, so keep reading and find out…
Benefits of improving SEO if you have an online store
Here you can discover the main benefits for your business of creating a positioning strategy:
You will be able to get (more) visits
Did you know that there are around 40,000 searches on Google alone every second? Doing the math, that means 3.5 trillion queries are made every day. Quite a few figures to take into account, right?
Of all these searches, the projects that appear on the first and second pages of Google receive the greatest number of hits. The first three results receive the most visits.
You can see it more clearly in this Sistrix graph :
If you are beyond that second page, you will be practically invisible to any potential client.
By investing in SEO for your eCommerce, you will therefore increase the number of visits you receive.
You will get the most out of your investment
One of the great benefits of SEO is that, compared to other ways of getting noticed, it is one of the most profitable.
Getting your website to appear on Google is free of charge (except for the cost of the SEO service you have contracted for this purpose).
EVERYONE IS ASKING: One of the main differences between SEO and SEM positioning is that in the latter campaigns you will have to pay to appear on Google; the moment you stop doing so, you will disappear completely.
In SEO you will have no time or traffic limitations, unlike what happens with Google AdWords campaigns or any other SEM strategy.
Even so, it is advisable to check from time to time how your ranking has increased/decreased on the search engine pages, so that if your position has worsened, you can "come to the rescue" and adapt whatever is necessary.
You will position yourself for the long term
SEO, whether for an eCommerce or any type of Internet project, cannot be seen as a type of strategy to position yourself overnight . It doesn't work like that.
By doing a good job, uploading optimized content and doing proper monitoring, it will be relatively easy to stay in the top positions of search engines.
Increase in targeted traffic
The top 3 positions in search engines get 75% of global traffic . Less than 10% of users reach the second page, as they prefer to do a new search rather than try to get lucky that way.
Users often choose organic ads over paid ads. This can increase your targeted traffic; in other words, you will get quality traffic so that your customers can search for your products and services.
Promoting the website at all times
Another advantage of SEO for eCommerce is that you can position your website at all times: 24 hours a day, 365 days a year.
This is very different from SEM campaigns, as these will no longer be visible when our budget runs out, or when we decide to end the campaigns.
You will extend your brand image
If you have an online store or are thinking of setting one up, you're probably rubbing your hands together, right? The only 'but' or question you should ask yourself is that, out of all the businesses with an online presence that are the same or similar to yours: why would they buy from you?
You can have higher quality products than your competitors and unbeatable customer service, but users will search for your products on Google. And if you don't appear in their searches, it's clear that they won't go to your website to buy from you... they'll buy from your competitors.
That's why you need to learn SEO for eCommerce. And you might say, learn SEO? Let's go step by step: do you still not know what SEO is and why it's important?
Then this article interests you:
What is SEO and why does your eCommerce need it?
SEO is the acronym for Search Engine Optimization .
It refers to the set of strategies and techniques that are carried out with the purpose of making a web page appear in search engines (generally, it focuses on Google) and if possible, the higher up or in higher positions, the better.
It doesn't matter if you have the best store on the market or sell the most laos whatsapp number data impressive products. Without a solid SEO strategy, you won't get any results.
Now you know what to do. And as always, we'll tell you how to do it, so keep reading and find out…
Benefits of improving SEO if you have an online store
Here you can discover the main benefits for your business of creating a positioning strategy:
You will be able to get (more) visits
Did you know that there are around 40,000 searches on Google alone every second? Doing the math, that means 3.5 trillion queries are made every day. Quite a few figures to take into account, right?
Of all these searches, the projects that appear on the first and second pages of Google receive the greatest number of hits. The first three results receive the most visits.
You can see it more clearly in this Sistrix graph :
If you are beyond that second page, you will be practically invisible to any potential client.
By investing in SEO for your eCommerce, you will therefore increase the number of visits you receive.
You will get the most out of your investment
One of the great benefits of SEO is that, compared to other ways of getting noticed, it is one of the most profitable.
Getting your website to appear on Google is free of charge (except for the cost of the SEO service you have contracted for this purpose).
EVERYONE IS ASKING: One of the main differences between SEO and SEM positioning is that in the latter campaigns you will have to pay to appear on Google; the moment you stop doing so, you will disappear completely.
In SEO you will have no time or traffic limitations, unlike what happens with Google AdWords campaigns or any other SEM strategy.
Even so, it is advisable to check from time to time how your ranking has increased/decreased on the search engine pages, so that if your position has worsened, you can "come to the rescue" and adapt whatever is necessary.
You will position yourself for the long term
SEO, whether for an eCommerce or any type of Internet project, cannot be seen as a type of strategy to position yourself overnight . It doesn't work like that.
By doing a good job, uploading optimized content and doing proper monitoring, it will be relatively easy to stay in the top positions of search engines.
Increase in targeted traffic
The top 3 positions in search engines get 75% of global traffic . Less than 10% of users reach the second page, as they prefer to do a new search rather than try to get lucky that way.
Users often choose organic ads over paid ads. This can increase your targeted traffic; in other words, you will get quality traffic so that your customers can search for your products and services.
Promoting the website at all times
Another advantage of SEO for eCommerce is that you can position your website at all times: 24 hours a day, 365 days a year.
This is very different from SEM campaigns, as these will no longer be visible when our budget runs out, or when we decide to end the campaigns.
You will extend your brand image