The design of the same landing p
Posted: Wed Dec 18, 2024 7:20 am
Did you know that around 68% of B2B companies use landing pages to get leads to use in their future strategies?
If they are so important, why don't all companies use them?
They may not know how to make a good landing page , or they may not even know the concept as such.
Throughout this article we are going to delve into this marketing concept so that you understand its purpose, its importance and how to create an effective landing page.
Now you'll be ahead of all those competitors who still don't know what it's all about:
What is a Landing Page?
A landing page , also known as a “ landing page”, is a type of website that is used to convert visitors into leads .
To clarify the latter, a lead is a company or person who has expressed interest in any product or service you offer and has left us their data to access it.
The definition of a landing page will be clearer if we look at an example:
Let's think about a user who has accessed our blog to read the last article we have shared, which is related to creating an email marketing strategy .
He was so interested that he wanted more information and, to do so, he decided to leave his personal details in a newsletter in exchange for receiving our ebook entitled: “ The perfect email marketing strategy in 7 steps ”.
This process will be carried out through a landing page that we have prepared. And it will be precisely this page that will ask the user for the data so that they can proceed with the download of the content.
Once you're done, you'll end up on a thank you page and receive the download link you were looking for.
What is a landing page for?
Before delving into the landing page , it is important to know its main uses, which can also be translated as benefits:
Improve user experience:
Normally we are talking about a page where all the content and information is displayed in the same section, avoiding interference. This way, the user experience is enhanced .
If you also access it from your mobile phone, communication will be even more direct.
Higher ROI:
It is not a website as such, but rather a page limited in terms of design and resources.
This reduces the costs of the budget we had for the campaign.
It focuses on the advantages of the products/services:
The user will find a page where, after a quick glance, he or she will be able to have a lot of information about the product or service in question.
This increases the chances of becoming a customer.
The same goes for offers : they are more attractive when presented through a landing page.
Most reliable metrics:
Marketing campaign analytics are much more reliable on these pages.
If we have several landing pages we can achieve greater segmentation of our campaigns.
It is reusable:
age can be used for the next campaign.
The only thing that will have to change is the information, but the kuwait whatsapp number data same structure can still be maintained, especially if the previous one worked as we wanted.
To do this, we will have to go to the KPIs that we have established to understand their behavior.
Improve SEO:
In addition, when creating the landing page we can use certain keywords that can improve the SEO of the website.
That is to say, this strategy could serve to improve our ranking in search engines, such as Google.
To do this, you need to do keyword research or analysis of the keywords with which you intend to position this content.
Features that a perfect landing page must have
By analyzing good examples of a landing page we can find some specific characteristics that can help us create our own:
Headlines
Headlines should be attention-grabbing, but they should be short. The goal is to make an impact, to impress the user from the first moment and make them want to know more about the product or service you are promoting .
The headline must capture our client's attention : this is one of the most valuable assets on the Internet today.
If the headline information falls short, we can augment it by adding a subtitle that arouses curiosity.
It is advisable to hire a copywriter to handle everything related to writing, since the text must be short but very persuasive.
Avoid leak points
The links included on the landing page should have the objective of keeping the user moving within it and not ending up on another website.
We will have to show him the way so that he finishes with the CTA ( Call to action ) that we have prepared and does not escape to another website (if so, he probably will not come back).
For this reason, experts do not recommend adding links to the website
If they are so important, why don't all companies use them?
They may not know how to make a good landing page , or they may not even know the concept as such.
Throughout this article we are going to delve into this marketing concept so that you understand its purpose, its importance and how to create an effective landing page.
Now you'll be ahead of all those competitors who still don't know what it's all about:
What is a Landing Page?
A landing page , also known as a “ landing page”, is a type of website that is used to convert visitors into leads .
To clarify the latter, a lead is a company or person who has expressed interest in any product or service you offer and has left us their data to access it.
The definition of a landing page will be clearer if we look at an example: Let's think about a user who has accessed our blog to read the last article we have shared, which is related to creating an email marketing strategy .
He was so interested that he wanted more information and, to do so, he decided to leave his personal details in a newsletter in exchange for receiving our ebook entitled: “ The perfect email marketing strategy in 7 steps ”.
This process will be carried out through a landing page that we have prepared. And it will be precisely this page that will ask the user for the data so that they can proceed with the download of the content.
Once you're done, you'll end up on a thank you page and receive the download link you were looking for.
What is a landing page for?
Before delving into the landing page , it is important to know its main uses, which can also be translated as benefits:
Improve user experience:
Normally we are talking about a page where all the content and information is displayed in the same section, avoiding interference. This way, the user experience is enhanced .
If you also access it from your mobile phone, communication will be even more direct.
Higher ROI:
It is not a website as such, but rather a page limited in terms of design and resources.
This reduces the costs of the budget we had for the campaign.
It focuses on the advantages of the products/services:
The user will find a page where, after a quick glance, he or she will be able to have a lot of information about the product or service in question.
This increases the chances of becoming a customer.
The same goes for offers : they are more attractive when presented through a landing page.
Most reliable metrics:
Marketing campaign analytics are much more reliable on these pages.
If we have several landing pages we can achieve greater segmentation of our campaigns.
It is reusable:
age can be used for the next campaign.
The only thing that will have to change is the information, but the kuwait whatsapp number data same structure can still be maintained, especially if the previous one worked as we wanted.
To do this, we will have to go to the KPIs that we have established to understand their behavior.
Improve SEO:
In addition, when creating the landing page we can use certain keywords that can improve the SEO of the website.
That is to say, this strategy could serve to improve our ranking in search engines, such as Google.
To do this, you need to do keyword research or analysis of the keywords with which you intend to position this content.
Features that a perfect landing page must have
By analyzing good examples of a landing page we can find some specific characteristics that can help us create our own:
Headlines
Headlines should be attention-grabbing, but they should be short. The goal is to make an impact, to impress the user from the first moment and make them want to know more about the product or service you are promoting .
The headline must capture our client's attention : this is one of the most valuable assets on the Internet today.
If the headline information falls short, we can augment it by adding a subtitle that arouses curiosity.
It is advisable to hire a copywriter to handle everything related to writing, since the text must be short but very persuasive.
Avoid leak points
The links included on the landing page should have the objective of keeping the user moving within it and not ending up on another website.
We will have to show him the way so that he finishes with the CTA ( Call to action ) that we have prepared and does not escape to another website (if so, he probably will not come back).
For this reason, experts do not recommend adding links to the website