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Previously, y has increased its priority support for the fresh food category, focusing on several dimensions, such as opportunity categories, shelf commodity cards, low-cost supply, origin traceability, etc. , to reduce the burden on fresh food and increase efficiency. Industry. By meeting these three challenges, product managers will only continue to appreciate in value. Good product managers are very rare who can connect users, business and data, which are still in high demand outside the Internet. On the contrary, if you are a product manager who only provides simple messages, acts inefficiently, and thinks shallowly, you may not be able to survive the development trend in the coming - year.



See details> By waiving transaction commissions, y e-commerce is expected to attract more fresh food merchants to settle down. As a commodity with low unit price and high frequency, fresh food can not only increase the frequency of transactions on the platform, but also bring more demand and customer flow to other categories, thereby driving the prosperity of the entire e-commerce ecosystem. Previously, y once tried to trade prices for growth, but this path ultimately proved to be untenable. In the past six months or so, y e-commerce has been involved in an industry-wide price war.



It has set "price power" as a high-priority task this year, and has launched a series of low-price related products. Price comparison, automatic price change, and price comparison channels across the network. However, due to various obstacles, y has not really benefited from the price war. According to a previous report by "Latpost", in March this year, the annual growth rate of y's e-commerce fell below %, the first decline since the start of this business since the second quarter; less than %. For comparison, in y e-commerce's monthly growth rate will generally remain above %.