What can Stadia do for digital marketing?
Posted: Wed Dec 18, 2024 6:59 am
Seamless gaming experience
Using Stadia simply requires just three components: a Stadia controller, a stable internet connection and an account. With that alone, Stadia is accessible on PC, phone and tablet. If you also purchase a Google Chromecast, you can expand this to your TV. You are not tied to one device: any device that can connect to the internet and thus to Google's servers, can be connected to Stadia. Where watching TV has supported watching TV on small screens such as PC, mobile and tablet for some time, Google now also offers this flexibility. Are you gaming on your TV and your partner suddenly wants to watch TV? Pause your game, connect your controller to your tablet and continue calmly. That is what Google Stadia stands for: the seamless gaming experience.
Stadia is in many ways the combination of the cloud gaming service Steam and the even more flexible version of the console Nintendo Switch. An account for Google Stadia is basically free, with which you can then buy games within the service. The games you buy can then be found in your account. From that moment on, you always have access to stream the game from Google's cloud service. Although you buy games on your account, it is easy to imagine that with this service from Google, the free account is provided with advertisements.
Paid subscription
Gamers can also choose the paid subscription service Stadia Pro. For a fixed amount per month, you get access to a selection of games that you can stream via Google Stadia. No discs, no downloads, just start streaming and go. However, the offer will not be as large as the established names such as PlayStation and Xbox from the start. A developer must first adjust his games before they become available on Stadia. That is also why it is interesting to see how gamers receive Stadia as a gaming console.
With a combination of flexibility and accessibility, Google Stadia seems to be able to make a big impact in the gaming market, a space that Google has not yet explored. What opportunities could this offer in the digital marketing landscape? Who is this development most interesting for?
In addition to the well-known marketing channels, spain telegram data there is an undiscovered area in gaming. The younger generations are watching less and less linear TV . Instead, they are more likely to watch via video on demand services or are gaming. Google could reach this target group with Stadia and could offer more space for new advertising opportunities with this service. Where Microsoft has already taken this step with advertising on Xbox, Google could follow their example.
Furthermore, Google can use Stadia to further expand their reach and further specify users. If someone is logged in with their Google account on both Stadia and the other channels, Google can use the previously collected data to show even more relevant ads (through supplied Stadia data and vice versa).
Data linking is just one of the new marketing opportunities that Google can realize with Stadia. In the rest of the article I will delve deeper into the other possibilities that Stadia can offer for digital marketing.
Google Stadia and game console.
Using Stadia simply requires just three components: a Stadia controller, a stable internet connection and an account. With that alone, Stadia is accessible on PC, phone and tablet. If you also purchase a Google Chromecast, you can expand this to your TV. You are not tied to one device: any device that can connect to the internet and thus to Google's servers, can be connected to Stadia. Where watching TV has supported watching TV on small screens such as PC, mobile and tablet for some time, Google now also offers this flexibility. Are you gaming on your TV and your partner suddenly wants to watch TV? Pause your game, connect your controller to your tablet and continue calmly. That is what Google Stadia stands for: the seamless gaming experience.
Stadia is in many ways the combination of the cloud gaming service Steam and the even more flexible version of the console Nintendo Switch. An account for Google Stadia is basically free, with which you can then buy games within the service. The games you buy can then be found in your account. From that moment on, you always have access to stream the game from Google's cloud service. Although you buy games on your account, it is easy to imagine that with this service from Google, the free account is provided with advertisements.
Paid subscription
Gamers can also choose the paid subscription service Stadia Pro. For a fixed amount per month, you get access to a selection of games that you can stream via Google Stadia. No discs, no downloads, just start streaming and go. However, the offer will not be as large as the established names such as PlayStation and Xbox from the start. A developer must first adjust his games before they become available on Stadia. That is also why it is interesting to see how gamers receive Stadia as a gaming console.
With a combination of flexibility and accessibility, Google Stadia seems to be able to make a big impact in the gaming market, a space that Google has not yet explored. What opportunities could this offer in the digital marketing landscape? Who is this development most interesting for?
In addition to the well-known marketing channels, spain telegram data there is an undiscovered area in gaming. The younger generations are watching less and less linear TV . Instead, they are more likely to watch via video on demand services or are gaming. Google could reach this target group with Stadia and could offer more space for new advertising opportunities with this service. Where Microsoft has already taken this step with advertising on Xbox, Google could follow their example.
Furthermore, Google can use Stadia to further expand their reach and further specify users. If someone is logged in with their Google account on both Stadia and the other channels, Google can use the previously collected data to show even more relevant ads (through supplied Stadia data and vice versa).
Data linking is just one of the new marketing opportunities that Google can realize with Stadia. In the rest of the article I will delve deeper into the other possibilities that Stadia can offer for digital marketing.
Google Stadia and game console.