They facilitate launches
Posted: Wed Dec 18, 2024 6:58 am
No one is bitter about sweets, and neither are discount coupons . That's why today I'm going to tell you how to use this delicious marketing strategy for both clients and companies.
We'll look at what they are and how they work, what their advantages and risks are, and how this type of resource helps you meet your goals. I'll also give you the keys to creating coupons that convert, but don't break the bank.
What are discount coupons and how do they work?
Discount coupons are codes or vouchers used to attract and retain customers who are sensitive to savings or certain rewards . They are also a very valuable source of information and data collection , and an excellent incentive that will help you meet many of your goals .
Vouchers are very versatile and easy-to-implement resources that adapt to all types of campaigns and strategies.
They can be for all audiences or personalized; for physical stores or for selling online ; in digital or paper format; for B2B or B2C; for large and small companies...
Therefore, it is an element to take into account in your marketing and pricing strategy.
Why are discount coupons so effective?
The answer lies in neuromarketing , which is the science that studies consumer behavior.
Although we believe we are rational beings, more than 95% of our decisions are made subconsciously.
When we buy, it is our primitive or reptilian brain that decides. We simply look for logical justifications for this irrational decision.
The primitive brain moves by instinct and has two levers: aversion to risk or pain, and the search for pleasure.
And, in this sense, discount coupons know how to activate both, due to the fear of losing an opportunity and the satisfaction that comes from applying a discount coupon.
Therefore, if you understand what motivates and activates your buyer persona, you will be able to better focus your strategies.
Fear of losing an opportunity
Let's talk about FOMO and Cialdini.
FOMO (Fear Of Missing Out) is a feeling that has emerged in the era of immediacy and digitalization .
We want to be aware of everything, and not miss anything that others may be experiencing or taking advantage of.
Let them tell us this on Black Friday… Let's see who remains impassive in the face of such a campaign.
On the other hand, Cialdini and his principle of scarcity and urgency is a clear example of how our most primitive brain is activated by the possibility of losing an opportunity, either because time or units (discounts, products...) are limited.
Satisfaction
This is where the “smart shopper hypothesis ” comes true , that moment of pride and satisfaction we experience for having found and taken advantage of an opportunity or benefit.
The feeling of saving and having done well causes us to release dopamine, and this generates a feeling of euphoria and pleasure.
Similarly, it is frustrating when you know there is a discount option and you can't (you don't have the physical voucher or you don't know how to get the digital code).
But let's not get ahead of ourselves. Let's first learn about the benefits of using coupons in marketing strategies.
Advantages of using coupons
When used well (with strategy and planning), discount coupons offer multiple benefits:
1. They are easy to spread and apply
Digitalization has driven the use of these tactics.
Although the paper format continues to work, the use of QR codes and digital vouchers is becoming more widespread due to their easy application, dissemination and management.
2. They help you achieve your goals
Coupons are put at the service of your marketing objectives : from customer acquisition, retention, loyalty, referral, and so on, which we will see in detail.
3. They encourage purchasing
A timely bonus is able to overcome objections, recover carts, increase the average ticket and recover that abandoned cart.
It may be the push your customer needs to move towards the final stage of your conversion funnel: the purchase.
4.
Discount coupons or gifts are interesting incentives and facilitators in the launch of a new product or service.
5. Attract new customers
Today's market is very saturated and competitive.
Vouchers serve as a solution and an “incentive” to help us stand out from the competition.
6. Loyalty
Retaining a customer is up to seven times more profitable than attracting a new one.
Offering customer rewards, loyalty awards or exclusive discounts is an excellent japan whatsapp number data strategy to work on retention and recurrence, and therefore, loyalty.
7. They recover abandoned carts
Nothing like an irresistible coupon to rescue that customer who left their cart abandoned.
Dropping out can happen for a number of reasons: you are interrupted during the process, you were just browsing, you are not sure and put off making a decision, etc.
In cases like these, discount vouchers reactivate interest in the product or service and motivate the user to resume the purchase .
If you add a few touches of urgency and scarcity to the copy (there are only a few units left...) it will be hard to resist.
We'll look at what they are and how they work, what their advantages and risks are, and how this type of resource helps you meet your goals. I'll also give you the keys to creating coupons that convert, but don't break the bank.
What are discount coupons and how do they work?
Discount coupons are codes or vouchers used to attract and retain customers who are sensitive to savings or certain rewards . They are also a very valuable source of information and data collection , and an excellent incentive that will help you meet many of your goals .
Vouchers are very versatile and easy-to-implement resources that adapt to all types of campaigns and strategies.
They can be for all audiences or personalized; for physical stores or for selling online ; in digital or paper format; for B2B or B2C; for large and small companies...
Therefore, it is an element to take into account in your marketing and pricing strategy.
Why are discount coupons so effective?
The answer lies in neuromarketing , which is the science that studies consumer behavior.
Although we believe we are rational beings, more than 95% of our decisions are made subconsciously.
When we buy, it is our primitive or reptilian brain that decides. We simply look for logical justifications for this irrational decision.
The primitive brain moves by instinct and has two levers: aversion to risk or pain, and the search for pleasure.
And, in this sense, discount coupons know how to activate both, due to the fear of losing an opportunity and the satisfaction that comes from applying a discount coupon.
Therefore, if you understand what motivates and activates your buyer persona, you will be able to better focus your strategies.
Fear of losing an opportunity
Let's talk about FOMO and Cialdini.
FOMO (Fear Of Missing Out) is a feeling that has emerged in the era of immediacy and digitalization .
We want to be aware of everything, and not miss anything that others may be experiencing or taking advantage of.
Let them tell us this on Black Friday… Let's see who remains impassive in the face of such a campaign.
On the other hand, Cialdini and his principle of scarcity and urgency is a clear example of how our most primitive brain is activated by the possibility of losing an opportunity, either because time or units (discounts, products...) are limited.
Satisfaction
This is where the “smart shopper hypothesis ” comes true , that moment of pride and satisfaction we experience for having found and taken advantage of an opportunity or benefit.
The feeling of saving and having done well causes us to release dopamine, and this generates a feeling of euphoria and pleasure.
Similarly, it is frustrating when you know there is a discount option and you can't (you don't have the physical voucher or you don't know how to get the digital code).
But let's not get ahead of ourselves. Let's first learn about the benefits of using coupons in marketing strategies.
Advantages of using coupons
When used well (with strategy and planning), discount coupons offer multiple benefits:
1. They are easy to spread and apply
Digitalization has driven the use of these tactics.
Although the paper format continues to work, the use of QR codes and digital vouchers is becoming more widespread due to their easy application, dissemination and management.
2. They help you achieve your goals
Coupons are put at the service of your marketing objectives : from customer acquisition, retention, loyalty, referral, and so on, which we will see in detail.
3. They encourage purchasing
A timely bonus is able to overcome objections, recover carts, increase the average ticket and recover that abandoned cart.
It may be the push your customer needs to move towards the final stage of your conversion funnel: the purchase.
4.
Discount coupons or gifts are interesting incentives and facilitators in the launch of a new product or service.
5. Attract new customers
Today's market is very saturated and competitive.
Vouchers serve as a solution and an “incentive” to help us stand out from the competition.
6. Loyalty
Retaining a customer is up to seven times more profitable than attracting a new one.
Offering customer rewards, loyalty awards or exclusive discounts is an excellent japan whatsapp number data strategy to work on retention and recurrence, and therefore, loyalty.
7. They recover abandoned carts
Nothing like an irresistible coupon to rescue that customer who left their cart abandoned.
Dropping out can happen for a number of reasons: you are interrupted during the process, you were just browsing, you are not sure and put off making a decision, etc.
In cases like these, discount vouchers reactivate interest in the product or service and motivate the user to resume the purchase .
If you add a few touches of urgency and scarcity to the copy (there are only a few units left...) it will be hard to resist.