Have you ever wondered why the superheroes in the theatre always enter from the left and the villains always enter from the right? Of course, that is not without reason, because we traditionally associate good with the left and evil with the right. Research also shows that objects in the left half of our field of vision attract attention more quickly. That is why you should also have the elements on your website enter from the left.
In his talk on neuromarketing, Tim Zuidgeest from Unravel Research treated us to many more of these fascinating insights into the human brain. It is good to reflect on the unconscious associations that arise with your brand, as a result of the design choices on your website.
Suppose you have an extensive website, which sometimes takes a while to fully load. At first glance, it seems like a good idea to fill that waiting time on your website with a nice animation of your own logo. However, that does not always have the desired effect. That ensures that the visitor unconsciously associates your logo or brand with irritation and waiting.
Coolblue - Customer Data
You won't see a euro sign on singapore telegram data Coolblue anytime soon.
A similar association is made when communicating prices. When seeing a euro sign as part of a price, the same brain areas are often activated as with physical pain. Spending money literally hurts. That is why you rarely find euro signs on bol.com or Coolblue. The consequences of these types of micro-choices can be different in every situation. That is why it is good to experiment with it yourself on a regular basis and let the customer data speak for itself.
Set a date for customer data
Of course, many of the projects that were reviewed at the CDC were of an impressive size. For example, Transavia linked more than 5 different systems to each other and built a complete data ecosystem. In addition, they of course have sufficient traffic to be able to quickly A/B test and make rapid progress.
However, that doesn’t mean it’s impossible to benefit from data on a smaller scale, as long as you have a concrete goal in mind. Step away from the general and work towards the individual. Be smart with the data you have and give your customers the feeling that you remember them. It doesn’t really matter whether that’s in a general sense (with simple segmentation) or in detail (with marketing automation).
Time for action. Schedule that meeting with your colleagues and start the conversation: what are we really going to do with data?
Artificial intelligence, artificial intelligence or simply AI is often associated with science fiction and self-thinking robots, which is why not everyone takes it seriously. And that is a shame, because this technology is increasingly influencing more aspects of our lives. Both at work and in our private lives. Understanding how you can use AI gives you an important advantage over your competitors. So it is important to know what AI is and what we can expect from it in the near future.
But where do you start? Because chances are you'll get lost in the books, articles, blog posts, podcasts and videos about artificial intelligence (AI). This article provides an overview of the most important facts and developments. What is AI, what can it do for us and what are its dangers?
