3. The community model
The community model is often a less visible model. This is because this model focuses more on a reduction in costs than a direct increase in turnover.
What exactly does the community model entail?
If you use the community model, you set up a collaboration between people (a community). This collaboration is used, for example, to develop new products. The model is close to the 'crowdsourcing model'. In this model, input from the public is requested to solve problems. This model is often used in governments.
Successfully deploying the community model
The community model may be interesting for you if you have unique content.
Take Revalidatie Nederland. They have a platform where people can share experiences and knowledge. The platform is linked to an e-learning platform and you can find protocols, research and more. There is a lot of knowledge exchange due to the affiliated members. Revalidatie Nederland can use all the data to recognize trends and respond to them at an early stage.
If you have a big brand with a loyal fan base, this is also an effective way to listen to your customer and offer exactly what they want. A good example is LEGO. They have a community in which users develop products. This way, LEGO knows directly what the customer needs.
Lego Ideas: the Lego community.
Flitsmeister also showed a good example of this last summer. People download the app and report where on the Dutch roads there are flashes. Other users can adjust their speed accordingly saudi arabia telegram data and avoid a fine. In radio programs such as 100% NL, Flitsmeister is also mentioned as the source for traffic jam data. This increases their name recognition.
In addition, Flitsmeister uses the data to get into the news, such as the recent period regarding the speed reduction due to the nitrogen problem. All this provides them with more users, which in turn gives them more advertising revenue.
The challenge of the community model
Anyone who wants to use the community model like LEGO will have to have invested heavily in loyal users. In addition, setting up and managing the community is a lot of work and involves a lot of costs. Just think of all the quality content that has to be created or collected and the technical management of the platform.
Can you use another model?
Now that you are familiar with these three revenue models , think about how you can use them for your own product or service. If you are selling toys, how can you use a subscription model? And if you are a lawyer, how can you use and leverage a community model? Is there a partner product or service that you can create an interesting bundle with?
