Branding is the result of the total experience with the company. Not something you own as a company. It is formed in dialogue. It is something holistic, a set of shared beliefs between the people of the company, the customers and relations.
Do you dare to get started with brand building? We give you three tips!
1. Invest in a wide reach!
When you think of identity design, you think of a congruent story of values, character traits and the meaning of those aspects.
In brand building campaigns it is all about russia telegram datacreating a large reach. Because the larger the group of people with a similar image of your brand, the more convincing it becomes. Your goal is to reach a large group of people who can connect to the similar image of your brand. Give your campaign a big stage, invest in visibility.
Integrated communication is the starting point here. Use all your channels in a way that maximizes the repeat effect with the recipient. Give the recipients the opportunity to connect with your brand by showing them why the brand is relevant to them.
Each platform has its own specifications, but what you want to convey remains the same in all your communication. Translate the campaign's communication expressions to each channel. This will increase your reach and therefore also the group of people with a similar image of your brand.
2. Give your brand a face
You can have your ambassadors convey your brand's shared beliefs. Such a representative role is often shaped with celebrities and social media influencers. The ambassador's image reflects on your organization.
Nowadays, anyone can be an ambassador or influencer. Who are your loyal ambassadors? They often sit under the same roof: your employees . It is up to you to train them to become homegrown micro- or nano-influencers . Create an internal ambassador program in which you guide your employees in their online visibility and findability.
