It makes a difference when your audience can brazil hot telegram connect with your message emotionally. A sincere apology is not just about saying the right words—it’s about rebuilding trust.
Take KFC, for example. In 2018, a supply chain issue led to the temporary closure of hundreds of its UK restaurants due to a chicken shortage.
Rather than ignoring the situation or offering a standard corporate apology, KFC went the extra mile with a creative and humorous response.
They released an ad featuring an empty chicken bucket with the brand logo rearranged to spell “FCK,” and a heartfelt apology (as seen in the image).
When a crisis hits, engaging directly with your customers is vital. You might be wondering why direct engagement is essential. The answer is simple: customers want to feel heard and valued, especially during tough times.
One effective way to engage is through social media. Create a social media crisis plan and use the right tools to track customer feedback, respond promptly, and efficiently manage your online presence.
