How to generate qualified leads for B2B companies in the technology sector
Posted: Tue Dec 03, 2024 10:30 am
The tech sector is growing rapidly, which is good news for tech companies looking to scale, but france phone number list it also means a lot of competition. So how do you stand out? You could spend an incredible amount on a Champions League match ad. Or, you could focus on tried and true methods of finding potential customers by basing your strategy on generating qualified leads .
How does lead generation work for technology companies?
For tech companies, lead generation is more than just casting a net to catch as many leads as possible. Rather, it's more about finding quality leads with a high lifetime value.
That means educating your audience about your offering, explaining how your solutions can benefit them, and showing them why your solution is the best option.
You could achieve this with a strategy based on publishing informative content; sharing demonstrations and training on YouTube; and speaking at in-person events .
Technology changes quickly, which means your lead generation strategy needs to be able to adapt when new technology is released or when customer needs change.
Steps to establish a lead generation strategy for your B2B company in the technology sector
To differentiate yourself from the competition and better reach your target audience, we recommend that you follow these steps:
1.- Describe your objectives for lead generation
Before you create a landing page, launch an ad, or start writing an ebook, it's important to clarify your lead generation goals.
These goals should align with overall business goals and will also need to be in line with marketing.
Use the SMART method, “specific”, “measurable”, “attainable”, “relevant” and “timely”, to be able to measure the impact over time.
2.- Adapt your lead generation efforts to the target audience
Not all lead generation strategies work for all audiences. For example, a B2B SaaS company will use a different approach than a B2C technology company.
Before creating your strategy, ask yourself questions like Who are my customers? or What do they want?
You may have multiple buying companies if you offer multiple products, so tailor your strategy by business.
3.- Take advantage of intention data
Intent data refers to actions users take (either on your website or online) that indicate they are ready to buy. It is a signal that users send out.
For example, if someone is looking for a technological solution similar to the one your company offers, you have already found a person interested in purchasing your tool.
Those leads are much more valuable than someone who simply visits your website.
How does lead generation work for technology companies?
For tech companies, lead generation is more than just casting a net to catch as many leads as possible. Rather, it's more about finding quality leads with a high lifetime value.
That means educating your audience about your offering, explaining how your solutions can benefit them, and showing them why your solution is the best option.
You could achieve this with a strategy based on publishing informative content; sharing demonstrations and training on YouTube; and speaking at in-person events .
Technology changes quickly, which means your lead generation strategy needs to be able to adapt when new technology is released or when customer needs change.
Steps to establish a lead generation strategy for your B2B company in the technology sector
To differentiate yourself from the competition and better reach your target audience, we recommend that you follow these steps:
1.- Describe your objectives for lead generation
Before you create a landing page, launch an ad, or start writing an ebook, it's important to clarify your lead generation goals.
These goals should align with overall business goals and will also need to be in line with marketing.
Use the SMART method, “specific”, “measurable”, “attainable”, “relevant” and “timely”, to be able to measure the impact over time.
2.- Adapt your lead generation efforts to the target audience
Not all lead generation strategies work for all audiences. For example, a B2B SaaS company will use a different approach than a B2C technology company.
Before creating your strategy, ask yourself questions like Who are my customers? or What do they want?
You may have multiple buying companies if you offer multiple products, so tailor your strategy by business.
3.- Take advantage of intention data
Intent data refers to actions users take (either on your website or online) that indicate they are ready to buy. It is a signal that users send out.
For example, if someone is looking for a technological solution similar to the one your company offers, you have already found a person interested in purchasing your tool.
Those leads are much more valuable than someone who simply visits your website.