Understand your sales funnel
Posted: Wed Dec 18, 2024 6:22 am
Before you go any further and find the keywords your buyers are using and that you need to rank for, you need to understand how your business’s unique sales funnel works.
Since the lines between sales and marketing can sometimes be a bit blurred, analyzing your funnel may not be a familiar process to you.
Where to start?
Talk to your sales team. Ask them to explain how to get phone number database the funnel, how they think it works, the most successful touchpoints, and more.
Dig deeper into your sales and analytics data to determine how customers find your business.
Get key statistics like customer lifetime value, average retention period, average time to purchase, and reasons customers leave.
3. Conduct keyword research related to your personas
Detailed keyword research is the backbone of any successful B2B SEO strategy, and those marketers who can dig deeper and find opportunities to reach their personas are the ones who will ultimately be able to supercharge their organic growth.
You need to identify the search queries people use to find businesses like yours at each stage of the sales funnel.
While many B2C marketers focus their keyword research efforts primarily on commercial search terms, any successful B2B strategy must also address informational queries.
Use SEMrush’s Keyword Magic Tool to find the keywords your different buyer personas are using to find answers to their questions, learn more about a topic, or find a supplier.
Understand the importance of finding keywords that align with each stage of the sales funnel and group them by intent.
If you're having trouble finding the best starting point for B2B keyword research, ask yourself things like:
What are the problems your personas face?
How might they look for ways to overcome these pain points?
How can you be the solution?
What are the main features of your product or service?
What are the keywords that generate the most organic traffic for your competitors? (You can use the Organic Research Tool for this)
Since the lines between sales and marketing can sometimes be a bit blurred, analyzing your funnel may not be a familiar process to you.
Where to start?
Talk to your sales team. Ask them to explain how to get phone number database the funnel, how they think it works, the most successful touchpoints, and more.
Dig deeper into your sales and analytics data to determine how customers find your business.
Get key statistics like customer lifetime value, average retention period, average time to purchase, and reasons customers leave.
3. Conduct keyword research related to your personas
Detailed keyword research is the backbone of any successful B2B SEO strategy, and those marketers who can dig deeper and find opportunities to reach their personas are the ones who will ultimately be able to supercharge their organic growth.
You need to identify the search queries people use to find businesses like yours at each stage of the sales funnel.
While many B2C marketers focus their keyword research efforts primarily on commercial search terms, any successful B2B strategy must also address informational queries.
Use SEMrush’s Keyword Magic Tool to find the keywords your different buyer personas are using to find answers to their questions, learn more about a topic, or find a supplier.
Understand the importance of finding keywords that align with each stage of the sales funnel and group them by intent.
If you're having trouble finding the best starting point for B2B keyword research, ask yourself things like:
What are the problems your personas face?
How might they look for ways to overcome these pain points?
How can you be the solution?
What are the main features of your product or service?
What are the keywords that generate the most organic traffic for your competitors? (You can use the Organic Research Tool for this)