Analytical methods for your e-mail campaigns
Posted: Wed Dec 18, 2024 6:22 am
By using different analytical methods for your e-mail campaigns, you can attract visitors and build customer loyalty in the physical and digital world.
Having a website is the beginning of your digital strategy, however, you will soon realize a sad reality: visits to your website will not come on their own and you will have to obtain them organically on Google or through advertising media.
If you already have a customer database, you have a third option: you can take advantage of the power of the well-known email.
Analytical methods for your e-mail campaigns
Hire a professional email sending tool : if you were thinking of sending hundreds of emails maldives business email list from your account with your own domain, I have a little bad news for you: this is impossible.
Each email account has a limit of messages it can send per day, and each email you can send is limited in the number of senders that can be reached in a single send.
Plus, starting to send emails left and right in a persistent manner can get you into the spam filters of the email addresses of companies that are your target.
To overcome this small but big problem, the option is to get a professional E-mailing tool. Many of these will allow you to send to a large contact base at the same time, avoiding spam filters, custom designs and the possibility of measuring every detail of the email.
This will allow you to have more effective campaigns and better invest your advertising budget.
Understanding Email Campaign Metrics:
Once you start sending your campaigns to email accounts, you will need to pay special attention to certain metrics that can give you a lot of information about how your customers interact with your communication.
You can see all these metrics in the “Reports” section of your selected email sending tool.
- Open Rate : This is a percentage that refers to those emails that were opened out of the total number of emails sent to the database. There is really no standard benchmark or comparison for this metric, as it will vary greatly depending on several factors such as the nature of your company, your business as such, or the frequency of messages sent per month.
However, around 15-20% of the time we could consider it a campaign with decent results. Keep in mind that even if you mark messages as opened, your users may have done so only to delete or send them to spam, so don't take this metric alone as a success factor.
- Click Through Rate : Again a percentage, but this time it focuses on those users who clicked on one of the links in the email. Again, there is no standard as such for success, and here I would like to emphasize the quality and clarity of the links rather than the quantity. Don't overwhelm your users with dozens of links and this percentage will probably be much more effective.
- Lost subscribers : Perhaps the most painful and mysterious metric is this one. The reasons why you lose subscribers always bring a bit of uncertainty. Try to include a form on your website for users who unsubscribe from your emails to find out where you are failing.
You may be losing one subscriber now, but you can save many more in the short to medium term if you act quickly to correct your mistakes.
A/B testing for better results : Many email tools include the option to test two versions of the same email to see which one is most effective. This way, you can test things like different colors and layouts, element distribution, and calls to action to find out which message is most effective and send it to the rest of your audience. After this, compare the metrics from the previous point to be able to evaluate the optimal version.
Complement with Google Analytics to track your website : Usually all emails will lead to a web page, and if it is your site, you need to know what these specific users do. If you work with Google Analytics, you have the possibility to track these visits as you do regularly with the rest of your site through the URL Builder tool.
All you need to do is include a few small parameters at the end of the destination link and Google Analytics will take care of the rest and classify them in the reporting section. Make the most of it to measure the effectiveness of this medium against the rest of your advertising investments.
Optimize on the results you've obtained and measure again : The last part of the measurement cycle is to move on to optimization. Correct errors that may have caused a misunderstanding in communication or that did not result in good metric percentages and send a new shipment testing what you have learned.
Little by little, your e-mail campaigns will become much more efficient and you will be able to offer better advertising to your clients.
Using the right analytical methods in any digital action is vital for any business. This will give you important information to optimize whatever your marketing strategy is, so don't take it for granted.
Having a website is the beginning of your digital strategy, however, you will soon realize a sad reality: visits to your website will not come on their own and you will have to obtain them organically on Google or through advertising media.
If you already have a customer database, you have a third option: you can take advantage of the power of the well-known email.
Analytical methods for your e-mail campaigns
Hire a professional email sending tool : if you were thinking of sending hundreds of emails maldives business email list from your account with your own domain, I have a little bad news for you: this is impossible.
Each email account has a limit of messages it can send per day, and each email you can send is limited in the number of senders that can be reached in a single send.
Plus, starting to send emails left and right in a persistent manner can get you into the spam filters of the email addresses of companies that are your target.
To overcome this small but big problem, the option is to get a professional E-mailing tool. Many of these will allow you to send to a large contact base at the same time, avoiding spam filters, custom designs and the possibility of measuring every detail of the email.
This will allow you to have more effective campaigns and better invest your advertising budget.
Understanding Email Campaign Metrics:
Once you start sending your campaigns to email accounts, you will need to pay special attention to certain metrics that can give you a lot of information about how your customers interact with your communication.
You can see all these metrics in the “Reports” section of your selected email sending tool.
- Open Rate : This is a percentage that refers to those emails that were opened out of the total number of emails sent to the database. There is really no standard benchmark or comparison for this metric, as it will vary greatly depending on several factors such as the nature of your company, your business as such, or the frequency of messages sent per month.
However, around 15-20% of the time we could consider it a campaign with decent results. Keep in mind that even if you mark messages as opened, your users may have done so only to delete or send them to spam, so don't take this metric alone as a success factor.
- Click Through Rate : Again a percentage, but this time it focuses on those users who clicked on one of the links in the email. Again, there is no standard as such for success, and here I would like to emphasize the quality and clarity of the links rather than the quantity. Don't overwhelm your users with dozens of links and this percentage will probably be much more effective.
- Lost subscribers : Perhaps the most painful and mysterious metric is this one. The reasons why you lose subscribers always bring a bit of uncertainty. Try to include a form on your website for users who unsubscribe from your emails to find out where you are failing.
You may be losing one subscriber now, but you can save many more in the short to medium term if you act quickly to correct your mistakes.
A/B testing for better results : Many email tools include the option to test two versions of the same email to see which one is most effective. This way, you can test things like different colors and layouts, element distribution, and calls to action to find out which message is most effective and send it to the rest of your audience. After this, compare the metrics from the previous point to be able to evaluate the optimal version.
Complement with Google Analytics to track your website : Usually all emails will lead to a web page, and if it is your site, you need to know what these specific users do. If you work with Google Analytics, you have the possibility to track these visits as you do regularly with the rest of your site through the URL Builder tool.
All you need to do is include a few small parameters at the end of the destination link and Google Analytics will take care of the rest and classify them in the reporting section. Make the most of it to measure the effectiveness of this medium against the rest of your advertising investments.
Optimize on the results you've obtained and measure again : The last part of the measurement cycle is to move on to optimization. Correct errors that may have caused a misunderstanding in communication or that did not result in good metric percentages and send a new shipment testing what you have learned.
Little by little, your e-mail campaigns will become much more efficient and you will be able to offer better advertising to your clients.
Using the right analytical methods in any digital action is vital for any business. This will give you important information to optimize whatever your marketing strategy is, so don't take it for granted.