When writing content for a page, whether it's a blog post for your company or information about a product in your e-commerce catalog, you need to keep diffusion in mind, and optimizing your content is essential to this . To ensure that your piece of content is read by the target audiences you're interested in, you need to know that a large portion of the ideal readers will come from the search engine results pages, such as Google and others. Therefore, getting your page to rank well on them is essential.
Based on this reflection, you need to design and implement bulk sms canada a complete strategy to optimize the content for search engines (SEO) that specialized agencies such as Súmate and others can provide you. This way you will be able to deal with both the technical aspects of this digital marketing discipline, as well as the optimization of your meta tags or pieces of content. To improve the treatment of your copies by search engines , we remind you of these five basic tips that can serve as a guide when writing them:
Length. The minimum content should not be less than three or four hundred characters, as Yoast suggests, but in reality, studies on content length reveal that content with at least two thousand or two thousand five hundred characters, that is, four hundred or five hundred words, is ideal. This way, the relationship between specific content on the page and programming code is improved . In addition, this volume of text allows search engines to get a more precise idea of your content and better satisfy the demands of your users.
As our colleague Gema explains, we must take into account linguistic disambiguation , that is, providing our content with terms and information that help make it clear to Google what type of page it is looking at.
Keywords. Research the main keywords for each of the contents, and those that, related to these, provide an environment of relevant terms for searches . There are various tools for this, and the easiest way is to open a Google Adwords account and use its Keyword Planner . As you know, it is advisable to give priority and visibility to these words throughout the text piece, and for this there are various techniques that refer to elements such as titles and subtitles, the use of highlighted elements, alternative text for images, etc.
