Defining the problem
Making observations
Forming a hypothesis
Conducting an experiment
Drawing conclusions
That’s the question posed by Jana Lass, VP of Marketing at CloudApp, in this week’s Growth Marketing Chat. Lass pulls from her own STEM background to explain why the scientific mobile phone number database method can work so well when it comes to marketing.
She also debunks popular universal marketing truths (maybe data does lie!) and uncovers hidden truths about the role of marketers as communicators, artists, psychologists, and scientists.
“I think that experience that I had in STEM has very much influenced my philosophy in marketing, in that I am a huge proponent of leveraging the scientific method in building marketing plans.” -Jana Lass, Vice President of Marketing at CloudApp
The Science and Art Secrets of Growth Marketing
Join Lass as she details the best way to use the scientific method to iterate on marketing efforts and reveals the hidden truths of marketing, including:
The unspoken responsibilities of growth marketers
Why marketing and sales alignment isn’t enough
How to remain objective when giving feedback
The importance of understanding marketing operations
How marketing attribution is (possibly) a lie
And much more...
Watch the full interview to learn more about how to master the science of marketing!
Video Transcript:
