Email Marketing Automation
Posted: Wed Dec 18, 2024 6:16 am
Beyond that, think about promotional content that would be perfect for repeat buyers – this could be shipping after a certain amount spent, subscription services, and most popularly, loyalty programs.
If you can implement a loyalty points system, if your customers earn, say, 50 points in a month, they will get a free gift, or 100 points in 3 months, another gift, etc.
You can set up different types of points to suit your business. And luckily for you, there are plenty of apps that can help you with this, such as Smile.io, Bold's Loyalty Points, ReferralCandy, and many more.
With integrated loyalty apps and your favorite email marketing program, you bc data taiwan can even send automated weekly email reminders of their accumulated points (and hints about what they can already or almost buy with them).
Email Automation
The next step, after you gather your subscribers and start dividing them into relevant segments, is to set up your email automation workflows.
Automation workflows are very important to ensure that your customers receive the right message at the right time.
Instead of manually sending newsletter campaigns, you can ensure that your subscribers receive a specific email at a specific time.
Some examples of automated types of emails include:
cart abandonment emails
welcome emails
birthday emails
new customer email
order confirmation emails
post-purchase emails
Shipping confirmation emails
Customer reactivation (recovery) emails
transactional emails
These are the marketing emails that you can't practically send manually. They're based on customer triggers, so when a customer completes an action, they receive an email.
For example, if a customer subscribes to your newsletter, they receive a follow-up welcome email.
If they add items to their cart and leave without purchasing, they receive the cart abandonment email.
If they buy something from you, they receive an order confirmation email, and when their order ships, they receive the shipping confirmation email.
These may seem like standard emails, but they are actually great for sales as the open and click rates are very high, averaging around 60% for most.
Today, I want to talk about 3 specific automated workflows that will give you an incredible amount of sales with very little work.
#1 Welcome emails
First, I want to make it clear that these are not individual emails that you send to your new subscribers.
This is a 3-email series, based on Omnisend research. We found that with a welcome email series, you can get 3x higher open and click rates, as well as 5x more revenue .
If you can implement a loyalty points system, if your customers earn, say, 50 points in a month, they will get a free gift, or 100 points in 3 months, another gift, etc.
You can set up different types of points to suit your business. And luckily for you, there are plenty of apps that can help you with this, such as Smile.io, Bold's Loyalty Points, ReferralCandy, and many more.
With integrated loyalty apps and your favorite email marketing program, you bc data taiwan can even send automated weekly email reminders of their accumulated points (and hints about what they can already or almost buy with them).
Email Automation
The next step, after you gather your subscribers and start dividing them into relevant segments, is to set up your email automation workflows.
Automation workflows are very important to ensure that your customers receive the right message at the right time.
Instead of manually sending newsletter campaigns, you can ensure that your subscribers receive a specific email at a specific time.
Some examples of automated types of emails include:
cart abandonment emails
welcome emails
birthday emails
new customer email
order confirmation emails
post-purchase emails
Shipping confirmation emails
Customer reactivation (recovery) emails
transactional emails
These are the marketing emails that you can't practically send manually. They're based on customer triggers, so when a customer completes an action, they receive an email.
For example, if a customer subscribes to your newsletter, they receive a follow-up welcome email.
If they add items to their cart and leave without purchasing, they receive the cart abandonment email.
If they buy something from you, they receive an order confirmation email, and when their order ships, they receive the shipping confirmation email.
These may seem like standard emails, but they are actually great for sales as the open and click rates are very high, averaging around 60% for most.
Today, I want to talk about 3 specific automated workflows that will give you an incredible amount of sales with very little work.
#1 Welcome emails
First, I want to make it clear that these are not individual emails that you send to your new subscribers.
This is a 3-email series, based on Omnisend research. We found that with a welcome email series, you can get 3x higher open and click rates, as well as 5x more revenue .