Use social information
Posted: Wed Dec 18, 2024 5:57 am
If you have a following on social media, there is a good chance that this audience is interested in the products you sell or the services you offer.
Using insights from your social channels can be a great way to learn more about who your audience is.
Facebook Audience Insights is the recommended hong kong phone number list tool for gaining insights into your page's followers on the platform.
Understanding your audience’s demographics (along with Google Analytics data) and the other pages your Facebook followers like is a great place to start when figuring out who you should be targeting.
3. Analyze SERPs
It may sound simple, but investing some time analyzing SERPs can help you determine who your target audience is.
Conduct research based on your main business keywords (the money terms related to your business) and check the rankings. Note whether the content is transactional or informational, as this will help you determine search intent .
In particular, pay attention to common themes in page content and keywords that are being optimized, products or services that are being promoted, and the overall tone of voice. These are often telltale signs of who the primary audience for a query is.
4. Know your competitors inside out
The more you know about your competitors (and who they are targeting with their SEO strategy), the better you can determine your target audience.
You can analyze your competitors’ performance in depth using Semrush’s Organic Research tool .
In particular, pay attention to:
Positioned Keywords
Main Pages
Competitor
This is all important information for determining your target audience and shedding light on what works for others in your market.
Using insights from your social channels can be a great way to learn more about who your audience is.
Facebook Audience Insights is the recommended hong kong phone number list tool for gaining insights into your page's followers on the platform.
Understanding your audience’s demographics (along with Google Analytics data) and the other pages your Facebook followers like is a great place to start when figuring out who you should be targeting.
3. Analyze SERPs
It may sound simple, but investing some time analyzing SERPs can help you determine who your target audience is.
Conduct research based on your main business keywords (the money terms related to your business) and check the rankings. Note whether the content is transactional or informational, as this will help you determine search intent .
In particular, pay attention to common themes in page content and keywords that are being optimized, products or services that are being promoted, and the overall tone of voice. These are often telltale signs of who the primary audience for a query is.
4. Know your competitors inside out
The more you know about your competitors (and who they are targeting with their SEO strategy), the better you can determine your target audience.
You can analyze your competitors’ performance in depth using Semrush’s Organic Research tool .
In particular, pay attention to:
Positioned Keywords
Main Pages
Competitor
This is all important information for determining your target audience and shedding light on what works for others in your market.