Ensure multiple touchpoints across all devices
Posted: Wed Dec 18, 2024 5:43 am
Device choice doesn’t seem to matter for the Top Stories features, Local Pack. People also asked, but desktop users were twice as likely to get a Google Ad and a featured snippet, while mobile users saw 12.5x more images and 3x more videos in organic search.
Key Aspects to Consider in the Mobile-First Era
Desktop may have had a slight resurgence in greek telegram 2020, but there’s only one direction our search experiences are headed: mobile. Here are three actions you can take to get into the mobile future, which is already here (you can explore mobile-first indexing in more detail in our guide ):
Use tools like Semrush Traffic Analytics to identify market averages and benchmark against your competition. If most of the key sites in your niche are getting 60% of their traffic from mobile devices, but you’re only getting 30%, check to see if there are any issues with your site, such as slow loading speed or complicated site architecture.
2. Regularly analyze your mobile performance and take action quickly
Use Semrush Position Tracking to get daily updates on your target keywords’ mobile rankings within a position. By monitoring unique metrics like Visibility (based on your SERP positions and CTR estimates) and Share of Voice (Visibility + keyword search volume and traffic estimates), you can track changes in your online presence and react accordingly to outrank your competition.
Don’t assume that people will only interact with you on one device; the reality is that they will likely use both mobile and desktop (interchangeably) in their purchase journey. So optimize for mobile and make it easy for people to switch to desktop to complete a purchase – for example, provide the ability to save shopping carts.
Key Aspects to Consider in the Mobile-First Era
Desktop may have had a slight resurgence in greek telegram 2020, but there’s only one direction our search experiences are headed: mobile. Here are three actions you can take to get into the mobile future, which is already here (you can explore mobile-first indexing in more detail in our guide ):
Use tools like Semrush Traffic Analytics to identify market averages and benchmark against your competition. If most of the key sites in your niche are getting 60% of their traffic from mobile devices, but you’re only getting 30%, check to see if there are any issues with your site, such as slow loading speed or complicated site architecture.
2. Regularly analyze your mobile performance and take action quickly
Use Semrush Position Tracking to get daily updates on your target keywords’ mobile rankings within a position. By monitoring unique metrics like Visibility (based on your SERP positions and CTR estimates) and Share of Voice (Visibility + keyword search volume and traffic estimates), you can track changes in your online presence and react accordingly to outrank your competition.
Don’t assume that people will only interact with you on one device; the reality is that they will likely use both mobile and desktop (interchangeably) in their purchase journey. So optimize for mobile and make it easy for people to switch to desktop to complete a purchase – for example, provide the ability to save shopping carts.