Offer exclusive interviews
Posted: Wed Dec 18, 2024 5:39 am
Coordinate the content of your collaboration and the associated distribution strategy in advance.
Share your Ideal Customer Profile (ICP) to ensure you receive qualified leads.
Share your whitepaper, a title, a short description and any associated designs (e.g. for social media and newsletters).
Write a guest article on the platform in which you link to your whitepaper or relevant landing page in the footer.
Also plan a live webinar in collaboration with your media partner. This way you can have live interaction with your target group.
Press
Approach well-known media channels within your target group. Think of websites, blogs, radio shows, YouTubers or podcasts. Share valuable insights and data from your research before you publish your whitepaper and offer them exclusive access to your whitepaper. Don't forget to ask them to link to your whitepaper and mention your website.
10. Send press releases
A press release is an easy way to generate interest malaysia telegram data in your whitepaper. It is important that you only use this tool if you have relevant information to share, such as research results where you share valuable data.
Let’s say you’ve done some research on what B2B marketers plan to do in 2020 when it comes to content marketing. Depending on the results, you might consider a headline like, “70% of marketers see measurable content as a top priority for 2020.”
An interesting headline is the start, but there are many other tips to reach your target audience with your press release. You can track the success of your press release with tools like Coosto , but for a free option you can also turn on Google News notifications .
The perfect formula
Whitepapers that end up on top of the pile are a waste of all the work you put into them, let alone the mountain of lost leads. Distribution is therefore perhaps the most crucial part of whitepaper marketing .
The distribution strategy that works best for each target group differs and there is only one way to find out what your perfect formula is: by experimenting! So grab the checklist and get started.
Do you have more valuable distribution tips? Share them in the comments below.
Share your Ideal Customer Profile (ICP) to ensure you receive qualified leads.
Share your whitepaper, a title, a short description and any associated designs (e.g. for social media and newsletters).
Write a guest article on the platform in which you link to your whitepaper or relevant landing page in the footer.
Also plan a live webinar in collaboration with your media partner. This way you can have live interaction with your target group.
Press
Approach well-known media channels within your target group. Think of websites, blogs, radio shows, YouTubers or podcasts. Share valuable insights and data from your research before you publish your whitepaper and offer them exclusive access to your whitepaper. Don't forget to ask them to link to your whitepaper and mention your website.
10. Send press releases
A press release is an easy way to generate interest malaysia telegram data in your whitepaper. It is important that you only use this tool if you have relevant information to share, such as research results where you share valuable data.
Let’s say you’ve done some research on what B2B marketers plan to do in 2020 when it comes to content marketing. Depending on the results, you might consider a headline like, “70% of marketers see measurable content as a top priority for 2020.”
An interesting headline is the start, but there are many other tips to reach your target audience with your press release. You can track the success of your press release with tools like Coosto , but for a free option you can also turn on Google News notifications .
The perfect formula
Whitepapers that end up on top of the pile are a waste of all the work you put into them, let alone the mountain of lost leads. Distribution is therefore perhaps the most crucial part of whitepaper marketing .
The distribution strategy that works best for each target group differs and there is only one way to find out what your perfect formula is: by experimenting! So grab the checklist and get started.
Do you have more valuable distribution tips? Share them in the comments below.