Success story: social media plan for online jewelry sales
Posted: Wed Dec 18, 2024 5:37 am
Unode50 is one of the most popular and successful e-commerce companies in the online jewelry sales sector in recent years. At Súmate we are proud to have worked side by side with them to achieve these results. The success of the project is confirmed by Kimberly , who has been kind enough to tell us about the strategy used.
Read on to learn how to design a social media plan for online jewelry sales.
Initial situation
Unode50 approached Súmate with a result in ROAS, the return on bulk sms germany advertising investment, that was relatively low for the potential that this firm had. To reverse this situation, and taking into account Súmate's extensive experience in similar cases , it was decided to launch a project based on advertising for social networks .
Súmate opted for a Facebook Ads plan optimized for the sale of jewelry online, both nationally and internationally.
Squeeze every opportunity to increase ROAS by optimizing all possible resources.
Increase visits and income compared to 2017 by 20% and 30% respectively.
A social media plan can boost jewelry sales in the physical channel
How to optimize a social media plan for a jewelry store
One of the main reasons why many Social Ads plans fail is that the actions taken are not oriented towards the established objectives or, simply, a sufficiently detailed prior study has not been carried out on the real needs of the company.
At Súmate we were clear about where we wanted to go with Unode50, we laid out a clear and concise roadmap, and we acted accordingly.
Kimberly – SEM Consultant
Social Ads Strategy
Creation of responsive ads . The advertising proposals were adapted to different formats in order to be displayed correctly on any device.
Restructuring of campaigns and ad groups. A thorough market analysis was carried out in order to detect the needs of the buyer persona , and thus redesign the campaigns by minimizing previous structural errors.
Product segmentation and targeting to a very specific niche of the target . Audiences were optimized with demographic, economic and social data that were much more specific and appropriate for our objectives. Thanks to this, the cost of managing smaller groups was reduced.
Read on to learn how to design a social media plan for online jewelry sales.
Initial situation
Unode50 approached Súmate with a result in ROAS, the return on bulk sms germany advertising investment, that was relatively low for the potential that this firm had. To reverse this situation, and taking into account Súmate's extensive experience in similar cases , it was decided to launch a project based on advertising for social networks .
Súmate opted for a Facebook Ads plan optimized for the sale of jewelry online, both nationally and internationally.
Squeeze every opportunity to increase ROAS by optimizing all possible resources.
Increase visits and income compared to 2017 by 20% and 30% respectively.
A social media plan can boost jewelry sales in the physical channel
How to optimize a social media plan for a jewelry store
One of the main reasons why many Social Ads plans fail is that the actions taken are not oriented towards the established objectives or, simply, a sufficiently detailed prior study has not been carried out on the real needs of the company.
At Súmate we were clear about where we wanted to go with Unode50, we laid out a clear and concise roadmap, and we acted accordingly.
Kimberly – SEM Consultant
Social Ads Strategy
Creation of responsive ads . The advertising proposals were adapted to different formats in order to be displayed correctly on any device.
Restructuring of campaigns and ad groups. A thorough market analysis was carried out in order to detect the needs of the buyer persona , and thus redesign the campaigns by minimizing previous structural errors.
Product segmentation and targeting to a very specific niche of the target . Audiences were optimized with demographic, economic and social data that were much more specific and appropriate for our objectives. Thanks to this, the cost of managing smaller groups was reduced.