Your agency should always ask about your goals
Posted: Wed Dec 18, 2024 5:26 am
Remember, if your goals change (which is natural!), then make sure to update your marketing automation agency so they can adjust strategies, workflows, campaigns, and more to align with your needs.
2. You don’t hear back from your marketing automation agency in a timely manner
Marketing automation agencies service mobile number list multiple clients, and employees are tasked with allotting the right amount of time for each client. Because of that, it’s unlikely that your agency will get back to your email or Slack within minutes every single time.
At the beginning of your arrangement, your agency should establish a primary person of contact (POC), a higher-up in the agency that you can escalate issues, and a standard timeframe for how long you can expect to wait to hear a response from them.
If your marketing automation agency doesn’t respond to a non-urgent matter within 24 hours, they might not have the bandwidth to be as responsive as you need. (Urgent matters, of course, should warrant a quicker response, though make sure to use urgency sparingly to avoid a “boy who cried wolf” effect.)
You should have reasonable expectations for responsiveness from your marketing automation agency, but if they ignore you for several days without a word and are not communicative, consider moving on from them.
3. Your agency doesn’t back automation with a marketing strategy
Automation can't be done in a vacuum. It needs to have a clear strategy backing it, and that strategy should fit seamlessly into your greater growth marketing strategy.
If your goal is to drive revenue, for example, then your agency’s automation efforts need to be aligned with that goal. The automation strategy should also work in harmony with other marketing channel strategies.
For example, if your content marketing strategy involves sending emails to various segments of your database to engage contacts at a certain stage of the funnel, then automation should be used to segment contacts automatically, assign lead statuses, enter contacts into workflows, and more.
2. You don’t hear back from your marketing automation agency in a timely manner
Marketing automation agencies service mobile number list multiple clients, and employees are tasked with allotting the right amount of time for each client. Because of that, it’s unlikely that your agency will get back to your email or Slack within minutes every single time.
At the beginning of your arrangement, your agency should establish a primary person of contact (POC), a higher-up in the agency that you can escalate issues, and a standard timeframe for how long you can expect to wait to hear a response from them.
If your marketing automation agency doesn’t respond to a non-urgent matter within 24 hours, they might not have the bandwidth to be as responsive as you need. (Urgent matters, of course, should warrant a quicker response, though make sure to use urgency sparingly to avoid a “boy who cried wolf” effect.)
You should have reasonable expectations for responsiveness from your marketing automation agency, but if they ignore you for several days without a word and are not communicative, consider moving on from them.
3. Your agency doesn’t back automation with a marketing strategy
Automation can't be done in a vacuum. It needs to have a clear strategy backing it, and that strategy should fit seamlessly into your greater growth marketing strategy.
If your goal is to drive revenue, for example, then your agency’s automation efforts need to be aligned with that goal. The automation strategy should also work in harmony with other marketing channel strategies.
For example, if your content marketing strategy involves sending emails to various segments of your database to engage contacts at a certain stage of the funnel, then automation should be used to segment contacts automatically, assign lead statuses, enter contacts into workflows, and more.