How to Use Pattern-Disrupting Sales Tactics to Excite Your Customers
Posted: Wed Dec 18, 2024 5:25 am
f you're still reading on line three, good for you! (And you better keep going.) This article presents an in-depth analysis of pattern interruption and why it works so well as a sales technique. Explore where the idea comes from and how you can put it to work to give your own sales pitches a boost.
What is pattern interruption?
Humans are creatures of habit. Our brains tend to quickly adopt patterns of behavior that we repeat over and over again. Most of the time, that's fine. In fact, it can be helpful.
This is because patterns involve repetitive actions that can save us time and help us behave more efficiently. For example, do you have a favorite meal that you like to cook regularly? If so, you probably don't have to think much about how to prepare it. The muscle memory is there and it's an easy choice.
Reducing the brazil business fax list stress of making new decisions is an important factor explaining why we develop these behaviour patterns. However, this useful trait can go awry and cause problems.
Many problems, from minor bad habits like nail biting to more serious issues like addiction, have their origins in this tendency to establish patterns of behavior. In the neuro-linguistic programming (NLP) approach to behavioral psychology, therapists try to address problems by finding ways to interrupt these behavioral cycles.
This is what is known as pattern interruption .
So what does all this have to do with sales? Does it have anything to do with cold calling? Let's dig a little deeper.
Why use pattern interruption in sales?
Marketers know they have seconds to capture the attention of their prospects if they want to have any chance of converting. This applies to the entire spectrum of the omnichannel customer experience, i.e. cold calling, emails, and any other method of contacting potential customers.
What is pattern interruption?
Humans are creatures of habit. Our brains tend to quickly adopt patterns of behavior that we repeat over and over again. Most of the time, that's fine. In fact, it can be helpful.
This is because patterns involve repetitive actions that can save us time and help us behave more efficiently. For example, do you have a favorite meal that you like to cook regularly? If so, you probably don't have to think much about how to prepare it. The muscle memory is there and it's an easy choice.
Reducing the brazil business fax list stress of making new decisions is an important factor explaining why we develop these behaviour patterns. However, this useful trait can go awry and cause problems.
Many problems, from minor bad habits like nail biting to more serious issues like addiction, have their origins in this tendency to establish patterns of behavior. In the neuro-linguistic programming (NLP) approach to behavioral psychology, therapists try to address problems by finding ways to interrupt these behavioral cycles.
This is what is known as pattern interruption .
So what does all this have to do with sales? Does it have anything to do with cold calling? Let's dig a little deeper.
Why use pattern interruption in sales?
Marketers know they have seconds to capture the attention of their prospects if they want to have any chance of converting. This applies to the entire spectrum of the omnichannel customer experience, i.e. cold calling, emails, and any other method of contacting potential customers.