How icons highlight advantages on the site - our experience
Posted: Wed Dec 18, 2024 5:23 am
In order to win the competition for the attention and trust of the buyer, the site must be impeccable in the details. Many entrepreneurs do not understand this, and then wonder why sales are falling. We wrote this article to reveal the importance of these details.
And this article is about icons. Yes, those little images that seem like a minor part of any website. We'll name the reasons why this attitude should be reconsidered.
Tasks and uses of icons
At Marketing Up, we treat a website as a business tool. That's why we start talking about any web element with the tasks it solves. Icons on any website have only three main tasks:
1) Accelerate the perception of information;
2) Attract attention;
3) Help navigate the interface.
Icons are only as good as they help achieve these goals. However, in addition to the tasks, the environment for solving them should also be taken into account.
To accomplish the first and second tasks, icons are traditionally used in such sections of the site as:
advantages;
work scheme;
types of services provided.
A classic example of solving the third problem is placing an image of a shopping cart in the upper right corner of most online stores.
Icons most often accompany the company's advantages. This is one of the most important sections of the site. This is where the consumer decides whether to contact you or not. Therefore, it is absolutely impossible to fail here.
The key feature of icons in advantages is maximum clarity, instant readability of the meaning. The icon should visually express the advantages, facilitate their perception, and not complicate them. Sometimes it is even better to sacrifice beauty and originality for the sake of practicality.
The same principles apply to icons in the services section. For example, this is how we whatsapp numbers database reflected the construction direction on the tender site:
Icons break up the text. Internet users are not inclined to read very carefully. Icons allow visually facilitating reading, introducing hierarchy.
Icons are a mirror of the website design
Icons allow to express the individuality and quality of the designer's approach. Both at the level of concept and in terms of technical execution.
Speaking of format. We use SVG icons on many sites. They are drawn in vector, that is, they are essentially mathematical formulas, not ordinary images. Such digitization allows them to be enlarged to any size, preserving the original quality. An SVG icon will look the same on a budget smartphone and on a plasma screen on the entire wall.
For example, this is what one of the icons looks like when enlarged multiple times on the tender platform of the Garez and Partners group of companies that we developed:
Regarding the concept. Original icons are not necessary in every situation. However, non-standard icons attract attention, especially if the concept is interesting. Only professional designers can develop such icons.
Sometimes such author's icons are so original that they become a kind of "feature" in the design of the site. As an example, we can cite the icons drawn by our designer for the site of the travel club "Puss in Boots".
And this article is about icons. Yes, those little images that seem like a minor part of any website. We'll name the reasons why this attitude should be reconsidered.
Tasks and uses of icons
At Marketing Up, we treat a website as a business tool. That's why we start talking about any web element with the tasks it solves. Icons on any website have only three main tasks:
1) Accelerate the perception of information;
2) Attract attention;
3) Help navigate the interface.
Icons are only as good as they help achieve these goals. However, in addition to the tasks, the environment for solving them should also be taken into account.
To accomplish the first and second tasks, icons are traditionally used in such sections of the site as:
advantages;
work scheme;
types of services provided.
A classic example of solving the third problem is placing an image of a shopping cart in the upper right corner of most online stores.
Icons most often accompany the company's advantages. This is one of the most important sections of the site. This is where the consumer decides whether to contact you or not. Therefore, it is absolutely impossible to fail here.
The key feature of icons in advantages is maximum clarity, instant readability of the meaning. The icon should visually express the advantages, facilitate their perception, and not complicate them. Sometimes it is even better to sacrifice beauty and originality for the sake of practicality.
The same principles apply to icons in the services section. For example, this is how we whatsapp numbers database reflected the construction direction on the tender site:
Icons break up the text. Internet users are not inclined to read very carefully. Icons allow visually facilitating reading, introducing hierarchy.
Icons are a mirror of the website design
Icons allow to express the individuality and quality of the designer's approach. Both at the level of concept and in terms of technical execution.
Speaking of format. We use SVG icons on many sites. They are drawn in vector, that is, they are essentially mathematical formulas, not ordinary images. Such digitization allows them to be enlarged to any size, preserving the original quality. An SVG icon will look the same on a budget smartphone and on a plasma screen on the entire wall.
For example, this is what one of the icons looks like when enlarged multiple times on the tender platform of the Garez and Partners group of companies that we developed:
Regarding the concept. Original icons are not necessary in every situation. However, non-standard icons attract attention, especially if the concept is interesting. Only professional designers can develop such icons.
Sometimes such author's icons are so original that they become a kind of "feature" in the design of the site. As an example, we can cite the icons drawn by our designer for the site of the travel club "Puss in Boots".