to greed - “oh, a few more points and I can get a backpack for free!”;
to the sequence - “I’ve already bought it here, there will be some discounts, why bother!”;
to vanity - it is pleasant to feel like a member of some closed community.
10) Compensate. If you fail to fully fulfill the customer's wish (for example, the yellow lampshades are out, only orange ones are left), compensate the customer for the inconvenience. For example, offer an additional discount (well, so that it does not cost you money). Experience shows: customers really appreciate it when entrepreneurs admit their mistakes and try to correct them. If there was a misunderstanding with the customer, but the company resolved his problem promptly and even whatsapp numbers provided a pleasant bonus, there is every chance not only to avoid negative reviews, but also to get a loyal customer.
11) Remember the nuances of reviews. Entrepreneurs are skeptical people, with very developed critical thinking. Some of them think that online reviews are so often fake that no one believes them anymore. However, statistics say otherwise: the content of reviews is taken into account by approximately 70% of users. Perhaps this is because people simply have no other way to verify the reliability of a particular online seller.
At the same time, according to research, 2/3 of reviews on the Internet are negative.
So if you generate positive reviews, you should make sure that the reputation field is not too oily. Too many positive reviews look untrue.
12) Don't skimp on product descriptions. Many people still treat product descriptions as an afterthought. In vain.
According to statistics, 36% of buyers want to see a detailed description of the product. And 50% of buyers are interested in detailed information about the composition and manufacturer.
A lot depends on these 800 printed characters that make up a typical product description. Yes, given the wide range of products, the task of preparing such texts becomes large-scale and there is a great temptation to trade quality for quantity. However, the truth is that for a buyer interested in a specific product, your online store is one specific page. It is on this page that he forms an impression of your online store, and while on it, he decides whether to go to other sections or not.
13) Illustrate the product's benefits. Sometimes, strong product features need to be expressed not only in words, but also visually. For example, on the page of the Axalit measuring equipment online store we developed , we accompanied claims about the product's useful features with photographs of the relevant components.
14) Show the product from different angles. A significant disadvantage of online sales compared to traditional trade is the impossibility of seeing the product "live", holding it in your hands, looking at it from different angles. This can be compensated by placing photos of the product from different angles on the product page. For example, this is what we did with the webcam sold in the CBR (Cyber Brand Retail) online store we developed.
