4. Contacts
A clickable phone number and company address should be posted. Interestingly, having a physical address increases trust in the company. The client knows where to find you.
It is important to periodically check the relevance of contacts. If the company has changed its address, it is necessary to promptly reflect the changes on the website.
Interactive map. It complements contacts well, helping the user to find you as easily as possible. It is desirable to make the map stylized, i.e. designed in the color scheme of the site.
5. Anchor links
You can also place anchor links to important sections of the site in the footer. This can be a kind of extended version of the menu. Links need to be structured. For example, there are many links in the footer of our site, but the user can easily navigate them.
Firstly, they are grouped by logical features. For example, the group "Customer acquisition" includes links to the sections "Contextual advertising", "Search engine optimization (SEO)", "Targeted advertising", etc.
Secondly, they are divided into several columns.
Thirdly, in terms of color design, the footer is divided into two blogs - blue and white.
Thanks to this, even a large number of anchor links do not merge into one whole, but represent an easily perceived structure.
6. CTA button
If the user has reached the basement, it means that the company has aroused some interest in him. It is quite possible that he is hesitating and is close to making a purchasing decision. Your task is to push him to action, encouraging him to perform the target action:
call;
write;
ask a question;
buy a product at a discount;
subscribe to the newsletter;
sign up for an event, etc.
For example, on the website we developed for a company renting whatsapp number uk out equipment, there is a bright "Write" button. When talking about the color of the button, it doesn't really matter what color is used. The main thing is that this button is contrasting and eye-catching. And the color should simply "fit" into the color scheme used.
7. Other possible footer components
Depending on the company's field of activity and its marketing strategy, the site's footer may include various visual elements or functions:
Downloading details is convenient for companies working in the b2b segment. For example, we added such a link to the website of a company renting out construction equipment in Moscow. Such little things increase the convenience of the site for potential clients.
Logo - especially if the site design does not include a header with a logo fixed in it. The logo can be converted to white or monochrome if the design of the footer requires it.
Subscription — if the company considers it appropriate to conduct systematic work with the subscriber base. For example, in the basement of the website of the Russian representative of Warner Music that we developed , we collected the postal addresses of visitors. Trading vinyl records implies the formation of a community of connoisseurs of good music around the brand. There are people who collect music records. For them, the release of this or that album in premium quality is of objective interest. Such news can be received, including by mail.
