How to Make a Website Footer Sell: 7 Tips
Posted: Wed Dec 18, 2024 5:22 am
A well-designed footer engages the consumer in action, increases conversion, and increases buyer confidence. Using specific examples, we will analyze how to make the footer of a website work for your business.
The footer is one of the most underrated sections of a website. That's why its content is often selected based on the principle of "just so there's something there." We believe this approach is fundamentally wrong. Although not all website visitors will get to the footer, it plays an important role because:
1. the most interested potential clients will scroll to it;
2. It will be the last thing the user sees on the page, and the last phrase in a conversation is always the most memorable.
Therefore, a hastily made footer can spoil the impression of whatsapp number south africa the site and the company as a whole.
Next, we will look at 7 rules that must be followed to prevent this from happening. So, a good footer includes at least:
1. Copyright and current years
The copyright sign is a signal that your site contains unique content, for thoughtless copying of which you will have to answer.
There is one nuance here. Quite often, companies forget to update the years next to the copyright in the footer. It would seem like a trifle, the correction of which takes a couple of minutes. However, ignoring this nuance has a negative effect on the trust in the site. The user gets the impression that the content of the site is out of date. He may ask himself: "What kind of modernity and attention to detail can a company claim if it does not monitor its own site?"
2. Mention of a trademark
Of course, the specified trademark number will not be a determining factor in the user's purchasing decision. However, for knowledgeable people, the presence of a registered trademark in a company says a lot. You can be sure that this is not a fly-by-night company. After all, registering a trademark takes about a year. To do this, you need to pay a lot of money, bother with paperwork or contact patent attorneys. Readiness to take this step indicates the intention of the company's management to seriously engage in developing its business.
The footer is one of the most underrated sections of a website. That's why its content is often selected based on the principle of "just so there's something there." We believe this approach is fundamentally wrong. Although not all website visitors will get to the footer, it plays an important role because:
1. the most interested potential clients will scroll to it;
2. It will be the last thing the user sees on the page, and the last phrase in a conversation is always the most memorable.
Therefore, a hastily made footer can spoil the impression of whatsapp number south africa the site and the company as a whole.
Next, we will look at 7 rules that must be followed to prevent this from happening. So, a good footer includes at least:
1. Copyright and current years
The copyright sign is a signal that your site contains unique content, for thoughtless copying of which you will have to answer.
There is one nuance here. Quite often, companies forget to update the years next to the copyright in the footer. It would seem like a trifle, the correction of which takes a couple of minutes. However, ignoring this nuance has a negative effect on the trust in the site. The user gets the impression that the content of the site is out of date. He may ask himself: "What kind of modernity and attention to detail can a company claim if it does not monitor its own site?"
2. Mention of a trademark
Of course, the specified trademark number will not be a determining factor in the user's purchasing decision. However, for knowledgeable people, the presence of a registered trademark in a company says a lot. You can be sure that this is not a fly-by-night company. After all, registering a trademark takes about a year. To do this, you need to pay a lot of money, bother with paperwork or contact patent attorneys. Readiness to take this step indicates the intention of the company's management to seriously engage in developing its business.