Insufficient thoroughness/punctuality.
Posted: Wed Dec 18, 2024 5:21 am
Manage sales - including tracking the progress of the sales funnel, identifying problem areas.
By controlling all stages of sales, on average, CRM implementation can increase revenue by up to 41% per sales representative.
9) Analyze the concluded deals - impartially noting the reasons for success.
10) Send SMS and emails - right from here, no need to twitch. Convenient.
11) Control the process of providing services - up to post-warranty service, with the proper configuration of the system.
12) Record the characteristics and preferences of specific clients - to win their favor and make them forget about contacting competitors.
13) Receive the necessary information "in the moment". If a client calls, then key information about him is immediately shown to the manager, significantly facilitating further communication. The client gets the impression that the company knows him, remembers his preferences, needs, financial capabilities. That is, using CRM helps to demonstrate customer focus.
14) Bring together data on advertising effectiveness - with the right setup of end-to-end analytics, you can link clients “in development” with the advertising that brought them.
As you can see, this is a powerful arsenal of capabilities that can improve the efficiency of not only the sales department, but the organization as a whole.
Nuances of implementation, common mistakes
Like any good undertaking, it is important not to let the implementation of CRM be marred by devastating mistakes.
Here are some of them:
1) Duplicating communications in email, WhatsApp, Viber, Skype. Employees of some companies, having already switched to CRM, out of habit continue to correspond and discuss important clients/projects in messengers and by email, and send documents there. As a result, Bitrix has a lot of references: “remember, I wrote in Viber”, “check your old email”, “why didn’t you write here”. It is important to understand: this way you do not allow Bitrix to show one of its best qualities “Everything in one place”. This is the same as buying a car and riding it like a cart without turning on the engine.
However, this is a common mistake – 43% of users use less than half of the features of their CRM system.
2) Mechanical adjustment to the existing work scheme without improvements. Some companies make a mistake - they mechanically transfer existing business processes to CRM without subjecting them to additional analysis. At the same time, the creators of Bitrix24 themselves state that it is important not to miss the window of opportunity - a chance to rethink the rationality of interaction schemes in the company.
When else will you have the opportunity to reflect on the effectiveness of your own work?
3) Incomplete transfer of business processes. Some companies transfer to Bitrix24 not a complete system of interconnected business processes , but individual operations related to different stages. In vain. The system needs to be implemented as fully as possible.
Research shows that companies with CRM implementation rates of whatsapp number philippines less than 75% have lower sales force productivity.
4) Bitrix24 needs to be used "to the fullest". However, full implementation requires not only an investment of effort at the beginning, but also regular time spent on the system in the future. 32% of sales representatives spend more than an hour manually entering data into the system. Some experts call this one of the obstacles to CRM implementation.
However, it is important to understand that such investments of time will pay off in the future. It is the same as sharpening a saw before work.
Let the research results motivate you:
The return on investment in a CRM software system, when implemented correctly, can exceed 245%.
5) Ignoring CRM capabilities in 2021. Unfortunately, the implementation of CRM in domestic companies has been delayed.
It's up to you to decide whether to implement it or not. The results of the research are as follows: "CRM software can increase sales by 29%, productivity by 34%, and forecast accuracy by 42%."
6) Poor choice of integrator. It is very important to contact an agency whose employees know the system from A to Z, and not just watch a dozen training videos. For example, we consider our advantage to be that we know Bitrix24 from two sides - 1) as direct users; 2) as an agency that has implemented this CRM in dozens of Russian companies of various sizes and areas of activity.
By controlling all stages of sales, on average, CRM implementation can increase revenue by up to 41% per sales representative.
9) Analyze the concluded deals - impartially noting the reasons for success.
10) Send SMS and emails - right from here, no need to twitch. Convenient.
11) Control the process of providing services - up to post-warranty service, with the proper configuration of the system.
12) Record the characteristics and preferences of specific clients - to win their favor and make them forget about contacting competitors.
13) Receive the necessary information "in the moment". If a client calls, then key information about him is immediately shown to the manager, significantly facilitating further communication. The client gets the impression that the company knows him, remembers his preferences, needs, financial capabilities. That is, using CRM helps to demonstrate customer focus.
14) Bring together data on advertising effectiveness - with the right setup of end-to-end analytics, you can link clients “in development” with the advertising that brought them.
As you can see, this is a powerful arsenal of capabilities that can improve the efficiency of not only the sales department, but the organization as a whole.
Nuances of implementation, common mistakes
Like any good undertaking, it is important not to let the implementation of CRM be marred by devastating mistakes.
Here are some of them:
1) Duplicating communications in email, WhatsApp, Viber, Skype. Employees of some companies, having already switched to CRM, out of habit continue to correspond and discuss important clients/projects in messengers and by email, and send documents there. As a result, Bitrix has a lot of references: “remember, I wrote in Viber”, “check your old email”, “why didn’t you write here”. It is important to understand: this way you do not allow Bitrix to show one of its best qualities “Everything in one place”. This is the same as buying a car and riding it like a cart without turning on the engine.
However, this is a common mistake – 43% of users use less than half of the features of their CRM system.
2) Mechanical adjustment to the existing work scheme without improvements. Some companies make a mistake - they mechanically transfer existing business processes to CRM without subjecting them to additional analysis. At the same time, the creators of Bitrix24 themselves state that it is important not to miss the window of opportunity - a chance to rethink the rationality of interaction schemes in the company.
When else will you have the opportunity to reflect on the effectiveness of your own work?
3) Incomplete transfer of business processes. Some companies transfer to Bitrix24 not a complete system of interconnected business processes , but individual operations related to different stages. In vain. The system needs to be implemented as fully as possible.
Research shows that companies with CRM implementation rates of whatsapp number philippines less than 75% have lower sales force productivity.
4) Bitrix24 needs to be used "to the fullest". However, full implementation requires not only an investment of effort at the beginning, but also regular time spent on the system in the future. 32% of sales representatives spend more than an hour manually entering data into the system. Some experts call this one of the obstacles to CRM implementation.
However, it is important to understand that such investments of time will pay off in the future. It is the same as sharpening a saw before work.
Let the research results motivate you:
The return on investment in a CRM software system, when implemented correctly, can exceed 245%.
5) Ignoring CRM capabilities in 2021. Unfortunately, the implementation of CRM in domestic companies has been delayed.
It's up to you to decide whether to implement it or not. The results of the research are as follows: "CRM software can increase sales by 29%, productivity by 34%, and forecast accuracy by 42%."
6) Poor choice of integrator. It is very important to contact an agency whose employees know the system from A to Z, and not just watch a dozen training videos. For example, we consider our advantage to be that we know Bitrix24 from two sides - 1) as direct users; 2) as an agency that has implemented this CRM in dozens of Russian companies of various sizes and areas of activity.