SEO fatality: case study on promoting a network of computer clubs from zero to 10K+ visits per monthArticle
Posted: Wed Dec 18, 2024 5:13 am
What do achievements, speedruns and a 12-year-old computer game expert have in common? We successfully used all of this to promote the website of a network of computer clubs. And we achieved excellent results: traffic growth by 19.5 times, conversions by 42.5 times.
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Project introduction
At the beginning of 2024, the creators of a network of gaming clubs for young people contacted Kokoc.com . They had a business card website — designer, modern and unlike any other. But without promotion, nothing worked. There was no traffic, no conversions and no sales.
It was decided to find a contractor for SEO. We were tasked with increasing traffic and attracting visitors to clubs, especially regional ones.
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Project Features
Let's be honest: we had no experience working in such a niche, but we knew first-hand that working with a teenage audience is more difficult than with the older generation. There is slang, and the dynamics of content and communications - you need to resonate with the audience and be on the same wavelength.
In addition, the site is high-quality, branded, but firstly, it is not very prepared for traffic, and secondly, it is very weak in terms of SEO. The complexity was added by the fact that the customer saw a conflict between the design and the edits we proposed. For example, he believed that if we added links to the text or footer, this would make it harder to perceive and would push away visitors. We had to find a compromise: the approvals took a long time and involved several stages.
The Yagla team runs an excellent telegram business & consumer email List channel where they publish expert opinions and original longreads about business and marketing, many of which do not make it to this site. Be sure to subscribe at
Project introduction
At the beginning of 2024, the creators of a network of gaming clubs for young people contacted Kokoc.com . They had a business card website — designer, modern and unlike any other. But without promotion, nothing worked. There was no traffic, no conversions and no sales.
It was decided to find a contractor for SEO. We were tasked with increasing traffic and attracting visitors to clubs, especially regional ones.
Training from Yagla
SEO 4.0: a course on website promotion on the Internet. Bring hundreds of thousands of clients per month from Yandex and Google. Hurry up for early booking!
Course on selling websites. No experience in programming, copywriting or design required.
Yandex.Direct Course: Effective Configuration Using Hypersegmentation. Our best course
Project Features
Let's be honest: we had no experience working in such a niche, but we knew first-hand that working with a teenage audience is more difficult than with the older generation. There is slang, and the dynamics of content and communications - you need to resonate with the audience and be on the same wavelength.
In addition, the site is high-quality, branded, but firstly, it is not very prepared for traffic, and secondly, it is very weak in terms of SEO. The complexity was added by the fact that the customer saw a conflict between the design and the edits we proposed. For example, he believed that if we added links to the text or footer, this would make it harder to perceive and would push away visitors. We had to find a compromise: the approvals took a long time and involved several stages.