Some Notable ‘GoT’ Digital Marketing Initiatives
Posted: Wed Dec 18, 2024 5:03 am
Before we delve any deeper into GoT’s final season, it’s worth taking a quick look at some of the show’s best marketing initiatives over the years - the key ingredients that served canada whatsapp number list to accelerate the show’s success.
Social Media
The show’s social media efforts, with a consistent use of catchy, well-paced hashtags, has helped to ensure that every season has gained traction across platforms from start to finish.
Here are some particularly catchy GoT hashtags:
#RoastJoffrey (a social media-based opportunity for fans to put this most evil of villains in his place by sharing content, comments and remarks.)
#CatchDragon (if you didn’t know, there are dragons in the show)
#TakeTheThrone (ripe for all sorts of engagement)
Storytelling
Today’s digital consumers command inspiring storytelling and attention-grabbing narratives from brands, regardless of sector or industry. In fact, superior brand storytelling can increase the value of a product or service by more than 20 times.
As a show that boasts one of the most gripping, chaotic and unpredictable plotlines television has ever seen, and based on a series of fan- and critically-acclaimed novels, it's fair to say that Game of Thrones has deep foundations in storytelling. The show’s marketing initiatives are no exception.
In a recent interview, Chris Spadaccini, Executive Vice President and President of Marketing at HBO, mentioned that the foundation of the network’s initiatives is based on delivering promises (akin to The Lannisters always paying their debts). And this commitment to authenticity shines through in its brand storytelling.
One particularly inspiring way Game of Thrones added a new layer of depth to its branded storytelling efforts is through its dedicated Beautiful Death website.
A visually stunning, regularly updated space filled with eye-grabbing artwork and Top Trump-style guides to commemorate all of the iconic deaths that have occurred throughout the series, the site attracts droves of traffic regularly, offering yet another outlet for fans to engage with the show’s characters, plot and branding.
Social Media
The show’s social media efforts, with a consistent use of catchy, well-paced hashtags, has helped to ensure that every season has gained traction across platforms from start to finish.
Here are some particularly catchy GoT hashtags:
#RoastJoffrey (a social media-based opportunity for fans to put this most evil of villains in his place by sharing content, comments and remarks.)
#CatchDragon (if you didn’t know, there are dragons in the show)
#TakeTheThrone (ripe for all sorts of engagement)
Storytelling
Today’s digital consumers command inspiring storytelling and attention-grabbing narratives from brands, regardless of sector or industry. In fact, superior brand storytelling can increase the value of a product or service by more than 20 times.
As a show that boasts one of the most gripping, chaotic and unpredictable plotlines television has ever seen, and based on a series of fan- and critically-acclaimed novels, it's fair to say that Game of Thrones has deep foundations in storytelling. The show’s marketing initiatives are no exception.
In a recent interview, Chris Spadaccini, Executive Vice President and President of Marketing at HBO, mentioned that the foundation of the network’s initiatives is based on delivering promises (akin to The Lannisters always paying their debts). And this commitment to authenticity shines through in its brand storytelling.
One particularly inspiring way Game of Thrones added a new layer of depth to its branded storytelling efforts is through its dedicated Beautiful Death website.
A visually stunning, regularly updated space filled with eye-grabbing artwork and Top Trump-style guides to commemorate all of the iconic deaths that have occurred throughout the series, the site attracts droves of traffic regularly, offering yet another outlet for fans to engage with the show’s characters, plot and branding.