Personal story example A good example is the 2014

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Christmas lottery advertisement, since it tells a story based on real events. Brand values Storytelling based on brand values ​​is that which indirectly tells the values ​​that govern a brand, that is, its concerns, worries, commitments, etc. Brand values ​​example An example of this can be found in Estrella Damm’s “Alma” campaign, which shows the brand’s commitment to climate change.

Fictional stories are ideal for conveying a specific feeling or emotion. Since they are made up, it is easier to explain and take a story where you want it to go. These can be made up of real characters poland telegram data or made-up characters, such as animated characters. According to Forrester , by 2021, B2B e-commerce will account for 13.1% of all B2B sales in the United States , growing steadily from 11% in 2017.



According to McKinsey , B2B user experience ratings are much lower than in the B2C sector . We found that B2B companies average 50% and B2C companies are between 65% and 85%. These figures show that the majority of B2B audiences are dissatisfied with the online interactions they have with companies in this sector. User experience or (UX) is a very important factor for websites, to streamline and guarantee purchasing processes .