What is YouTube for Action?
Posted: Wed Dec 18, 2024 4:55 am
I understand that it is exciting, because you have to think about it carefully and it is confronting if you do not achieve the goals. But is it not even more confronting to carry out an ICT project and find out after two years that almost no one of the target group uses it? Or no one uses it as you had planned?
What's the cherry and what's the cake?
There is a lot of cake in the Netherlands. That is the basis, the foundation that is already delivered. It is of course not the case (and I do not want to make that point at all) that only bad ICT projects are carried out.
Whether it is infrastructure, storage, cloud services, security, workplace management, etc., there are countless suppliers who deliver this well. That is what I mean by the cake.
What makes this service complete is thinking and working from the end user's perspective. Taking them seriously and aligning activities and budgets accordingly. Ensuring that investments pay off and are continuously monitored. That's the icing on the cake.
Ideally, a combination of the right professionals should execute the projects (or actually programs). However, there is still too little of this under one roof.
Previously, YouTube Advertising was mainly suitable for branding. In 2019, YouTube for Action (YT4A) was launched: the possibility to also use YouTube to achieve turnover or leads. Video campaigns that focus on action, awesome ! I will take you into the world of YouTube for Action and give you tips for optimal use.
In 2018, YouTube for Action was already introduced in the article 'More leads & conversions with YouTube for Performance' . YT4A was still in development at the time, which meant korea telegram data it was not yet available to all advertisers. In just over 1.5 years, quite a few developments have already taken place.
YouTube for Action is a form of YouTube campaign that you use via Google Ads. The targeting, videos, advertisements and bidding strategies are set up in such a way that it is possible to steer on conversions. In fact, the search intent of a user is recorded via search (search engines such as Google), so that you can respond to this later via YT4A. You do not immediately lose users who have already shown interest, but have not clicked on your search advertisement.
Conversions differ per advertiser and objective. Examples of conversions are leads and turnover. This also indicates that YouTube for Action is suitable for both B2C and B2B companies. A nice side effect is that in addition to steering on conversion, you also work on visibility with a relevant target group.
YouTube targeting by phase
With YT4A you can use YouTube throughout the funnel. The image below shows the different target groups. Where branding focuses much more on broader targeting such as affinity and life events, the action phase focuses on intent, i.e. behavior of the target group.
Image of YouTube for Action targeting.
What's the cherry and what's the cake?
There is a lot of cake in the Netherlands. That is the basis, the foundation that is already delivered. It is of course not the case (and I do not want to make that point at all) that only bad ICT projects are carried out.
Whether it is infrastructure, storage, cloud services, security, workplace management, etc., there are countless suppliers who deliver this well. That is what I mean by the cake.
What makes this service complete is thinking and working from the end user's perspective. Taking them seriously and aligning activities and budgets accordingly. Ensuring that investments pay off and are continuously monitored. That's the icing on the cake.
Ideally, a combination of the right professionals should execute the projects (or actually programs). However, there is still too little of this under one roof.
Previously, YouTube Advertising was mainly suitable for branding. In 2019, YouTube for Action (YT4A) was launched: the possibility to also use YouTube to achieve turnover or leads. Video campaigns that focus on action, awesome ! I will take you into the world of YouTube for Action and give you tips for optimal use.
In 2018, YouTube for Action was already introduced in the article 'More leads & conversions with YouTube for Performance' . YT4A was still in development at the time, which meant korea telegram data it was not yet available to all advertisers. In just over 1.5 years, quite a few developments have already taken place.
YouTube for Action is a form of YouTube campaign that you use via Google Ads. The targeting, videos, advertisements and bidding strategies are set up in such a way that it is possible to steer on conversions. In fact, the search intent of a user is recorded via search (search engines such as Google), so that you can respond to this later via YT4A. You do not immediately lose users who have already shown interest, but have not clicked on your search advertisement.
Conversions differ per advertiser and objective. Examples of conversions are leads and turnover. This also indicates that YouTube for Action is suitable for both B2C and B2B companies. A nice side effect is that in addition to steering on conversion, you also work on visibility with a relevant target group.
YouTube targeting by phase
With YT4A you can use YouTube throughout the funnel. The image below shows the different target groups. Where branding focuses much more on broader targeting such as affinity and life events, the action phase focuses on intent, i.e. behavior of the target group.
Image of YouTube for Action targeting.