See also: Who Should Hire a Fractional CMO?
Key Takeaways
Targeted strategies in local SEO and content marketi israel email list ng can significantly increase online visibility and client acquisition.
Effective lead management and personalized outreach help turn leads into loyal clients, even in competitive markets.
A fractional CMO brings high-level expertise on flexible terms, driving growth without the cost of a full-time CMO.
One of the biggest challenges that businesses face—especially in specialized fields like real estate and construction law—is getting noticed by the right audience. This Phoenix-based law firm needed help with exactly that.
Despite offering valuable expertise in real estate and construction law, their online presence wasn’t reaching the people who needed them most. Their marketing was inconsistent, and they struggled to gain traction with potential clients in their local market.
Our fractional CMO solutions
LeaseMyMarketing stepped in with a focused plan to strengthen this company’s visibility and engage their local audience in Phoenix. The strategy began with improving their local SEO (Search Engine Optimization), a key tool for ensuring that people searching for real estate and construction law services in the Phoenix area would easily find this firm.
The SEO strategy involved optimizing the firm’s website for local keywords, building out a profile on Google My Business, and making sure the site structure and content were designed to capture local search traffic.
Challenge A: Increasing Online Visibility and Local Reach
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