How to Predict the Performance of a Google Ads Campaign
Posted: Wed Dec 18, 2024 4:51 am
When you’re about to launch a Google Ads campaign, you can “Get search volume and forecasts” to get the information you need to understand the potential impact of your campaign, from clicks to costs.
Here's how to use Keyword Planner to forecast your PPC campaigns.
Step 1: You will need a list of keywords to germany number for whatsapp forecast. You can build this when you “Discover new keywords” through the tool or use a list you have previously put together. Without a list, you will not be able to forecast.
We'll stick with our fictional women's apparel retailer, predicting a campaign to sell party dresses.
Note: You can enter keywords individually or upload a .csv file.
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Step 2: You should now see a forecast for the keywords you entered or uploaded. You won’t see keyword ideas here, but rather an overview of how your campaign (and keywords) will perform. First, you’ll see this information grouped together as a campaign:
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This data is a great way to understand the estimated number of clicks and impressions your campaign should receive over a 30-day period, as well as the expected cost and a recommended daily budget. You’ll also see your expected CTR (click-through rate), average CPC, and the average position where people will see your ads.
To take your research to the next level and understand the business impact, you can “add conversion metrics” by simply entering the expected value and conversion rate.
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You will then see a forecast of the expected performance and returns of your campaign.
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The truth is, you can’t run a successful Google Ads campaign without this data. It helps you identify potentially profitable keywords and those that aren’t. Don’t blindly launch campaigns when you have this kind of data at your disposal, for free.
Additionally, you'll see these same metrics broken down to the keyword level:
img-semblog
Did you notice that the click and impression estimates here are much more specific? That's because the data is based on a max CPC that we set to $2. Notice how these numbers change when we change the max CPC to $1:
Here's how to use Keyword Planner to forecast your PPC campaigns.
Step 1: You will need a list of keywords to germany number for whatsapp forecast. You can build this when you “Discover new keywords” through the tool or use a list you have previously put together. Without a list, you will not be able to forecast.
We'll stick with our fictional women's apparel retailer, predicting a campaign to sell party dresses.
Note: You can enter keywords individually or upload a .csv file.
img-semblog
Step 2: You should now see a forecast for the keywords you entered or uploaded. You won’t see keyword ideas here, but rather an overview of how your campaign (and keywords) will perform. First, you’ll see this information grouped together as a campaign:
img-semblog
This data is a great way to understand the estimated number of clicks and impressions your campaign should receive over a 30-day period, as well as the expected cost and a recommended daily budget. You’ll also see your expected CTR (click-through rate), average CPC, and the average position where people will see your ads.
To take your research to the next level and understand the business impact, you can “add conversion metrics” by simply entering the expected value and conversion rate.
img-semblog
You will then see a forecast of the expected performance and returns of your campaign.
img-semblog
The truth is, you can’t run a successful Google Ads campaign without this data. It helps you identify potentially profitable keywords and those that aren’t. Don’t blindly launch campaigns when you have this kind of data at your disposal, for free.
Additionally, you'll see these same metrics broken down to the keyword level:
img-semblog
Did you notice that the click and impression estimates here are much more specific? That's because the data is based on a max CPC that we set to $2. Notice how these numbers change when we change the max CPC to $1: