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ChatGPT has become a performance marketing

Posted: Wed Dec 18, 2024 4:51 am
by rh06022005
phenomenon that’s already generated over a billion responses. Users can prompt the open AI bot to optimize a page for conversion, outrank a competitor page using SEO practices, develop video and email marketing content, and much more. Of course, its speedy nature aligns well with the rapid-fire core of growth hacking, but it’s also beneficial for performance marketing.

2. SubjectLine
Subjectline.com is a tool that tests and mobile number data for calling ranks the subject lines of your emails. Based on best practices and various criteria, including urgency, punctuation, length, buzzwords, and more, the website gives you a score out of 100 and provides suggestions for improvement.

Consumers receive endless marketing emails; subject lines are the first lines of defense determining whether a recipient deletes your email without opening it or is curious enough to click. Writing a perfect subject line is critical for performance marketers that rely on both strategic and tactical emails, and this tool can help make it happen.

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3. Apollo
Looking for your ideal prospects? Apollo.io gives you a chance to set detailed criteria based on demographics, firmographics, and more to gather a list of people who might want to buy what you’re selling. While not infallible, Apollo is especially great for collecting lists for cold outreach.

Performance marketers use Apollo for its streamlined engagement workflows and its promise to “reach every buyer on earth.” For marketers who don’t have the time or resources to curate a database of warm contacts, using Apollo can set them on the right path to engaging with future customers.

4. ZeroBounce
The risk with using a tool like Apollo is that you might contact prospects with invalid email addresses, leading to an increased bounce and spam rate. That’s where ZeroBounce comes in. This email validator provides fast, accurate, and secure email validation of your entire list, then lets you download results easily.

Performance marketers that send out emails as part of a one-goal campaign can’t afford to have high bounce rates that put their domains at risk. That’s why B2B marketers should clean up their old and new databases to minimize the risk of jeopardizing their campaigns.