An automated welcome series
Posted: Wed Dec 18, 2024 4:44 am
Start nurturing leads the minute they perform a desired action by sending a 3-4 email welcome series introducing your company, setting expectations, and providing helpful information.
An automated Top-of-the-Funnel (TOFU) series: Leads at the top of the funnel are in a learning and awareness stage, so send helpful content, such as blogs, that will help nurture them the minute they enter your funnel. I suggest adding your best-performing top-of-the-funnel emails, blogs, and assets to this series.
An automated Middle-of-the-Funnel (MOFU) series: As mobile number data base leads move down the funnel, the automated nurturing shouldn’t stop. Send white papers, case studies, or other resources to help your leads move closer to sales.
An automated Close Lost Series: Lost doesn’t have to mean lost forever. After an appropriate wait, have your closed lost contacts automatically enrolled in an email sequence that reaches back out with an offer to get them interested again.
An automated win-back series: Sometimes, customers might leave you because they don’t have the resources or budget for your product or services. But that doesn’t have to mean they’re gone forever! A win-back series can reengage and reactivate churned customers through targeted messaging and incentives.
Clear handoff to sales: Last but certainly not least, the transition from marketing to sales should be smooth, painless, and of course, automated. Sales should have access to all the information gathered throughout the marketing stage so they can take the deal home.
3) Diversify Your Growth Channels
Now that you have a system that can handle leads and push them through the funnel, you can start spending money on bringing leads in. (See, I told you we were going to get to this
An automated Top-of-the-Funnel (TOFU) series: Leads at the top of the funnel are in a learning and awareness stage, so send helpful content, such as blogs, that will help nurture them the minute they enter your funnel. I suggest adding your best-performing top-of-the-funnel emails, blogs, and assets to this series.
An automated Middle-of-the-Funnel (MOFU) series: As mobile number data base leads move down the funnel, the automated nurturing shouldn’t stop. Send white papers, case studies, or other resources to help your leads move closer to sales.
An automated Close Lost Series: Lost doesn’t have to mean lost forever. After an appropriate wait, have your closed lost contacts automatically enrolled in an email sequence that reaches back out with an offer to get them interested again.
An automated win-back series: Sometimes, customers might leave you because they don’t have the resources or budget for your product or services. But that doesn’t have to mean they’re gone forever! A win-back series can reengage and reactivate churned customers through targeted messaging and incentives.
Clear handoff to sales: Last but certainly not least, the transition from marketing to sales should be smooth, painless, and of course, automated. Sales should have access to all the information gathered throughout the marketing stage so they can take the deal home.
3) Diversify Your Growth Channels
Now that you have a system that can handle leads and push them through the funnel, you can start spending money on bringing leads in. (See, I told you we were going to get to this