Black Friday 2021: How to prepare your ecommerce for the big day
Posted: Wed Dec 18, 2024 4:42 am
October is here and with it the final preparations for the online discount days, such as Black Friday on November 26 and Cyber Monday on November 29. Both events are eagerly awaited by the public all over the world, as they can access real bargains without leaving their homes. They have even become so popular that discounts begin days or weeks before the specific dates.
Black Friday 2021 is being prepared with one eye on last year's edition. A very particular edition because it took place in the midst of the COVID-19 pandemic. Although a drop in sales was expected in 2020 due to economic instability, buyers showed commitment to Black Friday, spending, in countries with the United States, some 14.13 billion bulk sms italy dollars, exceeding the 11 billion dollars of 2019 .
BlackFriday.com attributes this success to people's pent-up anxiety due to confinement and the increase in savings accumulated due to the lack of spending possibilities on other activities. It is important to mention that last year, with preventive confinements, online sales finished positioning themselves worldwide. Online channels became stronger and a larger part of the public started to make their purchases online.
This year, Black Friday is expected to see a 20% increase in sales, adding up the days leading up to it, Black Friday itself and the following days that might still have discounts. Last year, we talked on the Súmate blog about how to prepare your business for this big sales day , and this time, we're here to update all the information so that no customer misses out on your offers.
Things to keep in mind on Black Friday 2021
While Black Friday 2020 was all about uncertainty and ultimately turned out to be a pleasant surprise for sellers, for this year we already have the predictions and a clearer picture; so we can reach more accurate conclusions about the public and sales after these months. The Black Friday page predicts that there will be buyers looking for more value and offers, but in principle a decrease in the budget invested in previous years is not expected.
This event, which we can understand as the starting shot for Christmas shopping, will require a good strategy so that customers do not forget to visit our website and want to take advantage of our offers. Whether or not you have already planned the strategy for this 2021, it is always convenient to review some recommendations to prepare an ecommerce, so that nothing is forgotten.
Black Friday 2021 is being prepared with one eye on last year's edition. A very particular edition because it took place in the midst of the COVID-19 pandemic. Although a drop in sales was expected in 2020 due to economic instability, buyers showed commitment to Black Friday, spending, in countries with the United States, some 14.13 billion bulk sms italy dollars, exceeding the 11 billion dollars of 2019 .
BlackFriday.com attributes this success to people's pent-up anxiety due to confinement and the increase in savings accumulated due to the lack of spending possibilities on other activities. It is important to mention that last year, with preventive confinements, online sales finished positioning themselves worldwide. Online channels became stronger and a larger part of the public started to make their purchases online.
This year, Black Friday is expected to see a 20% increase in sales, adding up the days leading up to it, Black Friday itself and the following days that might still have discounts. Last year, we talked on the Súmate blog about how to prepare your business for this big sales day , and this time, we're here to update all the information so that no customer misses out on your offers.
Things to keep in mind on Black Friday 2021
While Black Friday 2020 was all about uncertainty and ultimately turned out to be a pleasant surprise for sellers, for this year we already have the predictions and a clearer picture; so we can reach more accurate conclusions about the public and sales after these months. The Black Friday page predicts that there will be buyers looking for more value and offers, but in principle a decrease in the budget invested in previous years is not expected.
This event, which we can understand as the starting shot for Christmas shopping, will require a good strategy so that customers do not forget to visit our website and want to take advantage of our offers. Whether or not you have already planned the strategy for this 2021, it is always convenient to review some recommendations to prepare an ecommerce, so that nothing is forgotten.