Google Ads Performance Grader
Posted: Wed Dec 18, 2024 4:41 am
This free tool from Wordstream is especially useful if you already have some ads set up on Google. The tool checks your current performance and gives you basic recommendations for improvement. It focuses on: Quality Score, Impression Share, CTR, Ad Copy, and Landing Page.
Google Ads Keyword Planner
The Google Ads platform itself can help you audit your ads with tools like Keyword Planner. Use it to check your competition difficulty and average bid to get on page 1 of your ads.
Keyword Research Tools
Keyword research is essential to identify the keywords french email address list you should bid on and the ones you shouldn’t. The right keywords are the ones you should choose for reasons that could be related to brand, competitiveness, budget, or search volume.
This is probably the most extensive step when you have to create your Google Ads campaigns. Selecting the right keywords is the key to saving time and money.
Keyword Magic Tool
The Keyword Magic Tool can be useful for both PPC and SEO campaigns. Enter the keywords you are thinking of bidding on and the tool will generate similar keywords that may have better search volume or be less competitive and therefore less expensive.
PPC Keyword Tool
The PPC Keyword Tool is much more specific to ads. It helps you identify keywords for your ads based on:
Long Tail Matches
Competitive keywords paid or organic
Semantically related keywords
Word Mix to Get Long Tail Keywords
You can also group keywords by campaign and identify negative keywords for your ads.
Ad Creation Tools
Once you have identified your keywords and defined your budget, it is time to start creating your ads. You will need to exercise a little creativity to stand out from the competition. Develop relevant and engaging texts that also have a good quality score.
Google Ads Keyword Planner
The Google Ads platform itself can help you audit your ads with tools like Keyword Planner. Use it to check your competition difficulty and average bid to get on page 1 of your ads.
Keyword Research Tools
Keyword research is essential to identify the keywords french email address list you should bid on and the ones you shouldn’t. The right keywords are the ones you should choose for reasons that could be related to brand, competitiveness, budget, or search volume.
This is probably the most extensive step when you have to create your Google Ads campaigns. Selecting the right keywords is the key to saving time and money.
Keyword Magic Tool
The Keyword Magic Tool can be useful for both PPC and SEO campaigns. Enter the keywords you are thinking of bidding on and the tool will generate similar keywords that may have better search volume or be less competitive and therefore less expensive.
PPC Keyword Tool
The PPC Keyword Tool is much more specific to ads. It helps you identify keywords for your ads based on:
Long Tail Matches
Competitive keywords paid or organic
Semantically related keywords
Word Mix to Get Long Tail Keywords
You can also group keywords by campaign and identify negative keywords for your ads.
Ad Creation Tools
Once you have identified your keywords and defined your budget, it is time to start creating your ads. You will need to exercise a little creativity to stand out from the competition. Develop relevant and engaging texts that also have a good quality score.