Consistent brand values
Posted: Wed Dec 18, 2024 4:39 am
Trend 8: Exploring new sectors
The reach of home delivery is expanding rapidly and now extends far beyond clothing and electronics. Consumers are increasingly beginning to see the benefits of ordering items such as cosmetics, pet supplies and groceries online. Just think of the online success of Albert Heijn and newcomers such as Picnic .
Picnic delivery vans.
Trend 9: Easy returns
In order to give customers the aforementioned physical experience they crave, many e-commerce players are making it easy to return products. In addition to simply offering this service (free of charge), they are making it even easier by means of pre-printed labels, automated refunds of the purchase amount and the option to return in-store or by post. Of course, all this brings new challenges with it, such as high return costs and additional transport movements.
As you will have noticed, the central factor in all the aforementioned trends and developments is brand experience . Your brand is what sets you apart from the competition and what makes you recognizable to your customers. A consistent brand experience, regardless of the channel or the choices you make, should therefore always be the starting point of your strategy.
Trend 10: A distinctive brand story
As Deloitte notes, consumers are increasingly israel telegram data drawn to brands that have a story to tell . They are looking for authentic brands that fit their personal lifestyles. A distinctive brand story helps consumers identify with your brand in a way that extends beyond the product.
Retailers would do well to think about the values that can create a connection between their product and their customer. These brand values should be reflected in every aspect of the company, from the products to the corporate culture.
It's all about the customer experience
Having a strong brand story, a consistent customer journey, meeting customer expectations in terms of delivery and returns, repositioning the physical store… It all comes down to one single factor that will determine the success of your business: creating a great, differentiating customer experience.
Companies that do everything they can now to create a great customer experience will certainly have an advantage over new trends and developments that will occur in the coming years.
The reach of home delivery is expanding rapidly and now extends far beyond clothing and electronics. Consumers are increasingly beginning to see the benefits of ordering items such as cosmetics, pet supplies and groceries online. Just think of the online success of Albert Heijn and newcomers such as Picnic .
Picnic delivery vans.
Trend 9: Easy returns
In order to give customers the aforementioned physical experience they crave, many e-commerce players are making it easy to return products. In addition to simply offering this service (free of charge), they are making it even easier by means of pre-printed labels, automated refunds of the purchase amount and the option to return in-store or by post. Of course, all this brings new challenges with it, such as high return costs and additional transport movements.
As you will have noticed, the central factor in all the aforementioned trends and developments is brand experience . Your brand is what sets you apart from the competition and what makes you recognizable to your customers. A consistent brand experience, regardless of the channel or the choices you make, should therefore always be the starting point of your strategy.
Trend 10: A distinctive brand story
As Deloitte notes, consumers are increasingly israel telegram data drawn to brands that have a story to tell . They are looking for authentic brands that fit their personal lifestyles. A distinctive brand story helps consumers identify with your brand in a way that extends beyond the product.
Retailers would do well to think about the values that can create a connection between their product and their customer. These brand values should be reflected in every aspect of the company, from the products to the corporate culture.
It's all about the customer experience
Having a strong brand story, a consistent customer journey, meeting customer expectations in terms of delivery and returns, repositioning the physical store… It all comes down to one single factor that will determine the success of your business: creating a great, differentiating customer experience.
Companies that do everything they can now to create a great customer experience will certainly have an advantage over new trends and developments that will occur in the coming years.