Adjust's solution boosts your growth on iOS 14
Posted: Wed Dec 18, 2024 4:32 am
Since Apple announced privacy changes for iOS 14, Adjust has been taking a number of steps to ensure our customers are as impacted as possible, as well as developing solutions to help you continue making data-driven decisions.
With this in mind, we developed a multi-faceted approach to help you continue to use your data accurately. This includes full support for the AppTrackingTransparency (ATT) protocol, our end-to-end solution for SKAdNetwork, and our own conversion modeling solution, which is designed to bridge the gap between the deterministic approach and the SKAdNetwork approach.
We are on a mission to constantly support our customers as changes occur, which is why our full SKAdNetwork features are, and always will be, included as a free component of our customers' current plans.
IMPORTANT: Currently, there is dubai business fax list limited visibility into the actual date when the AppTrackingTransparency framework will be enforced, so it is essential that you do not implement the flow prematurely as this will result in all of your users being exposed to the ATT request. Enabling the authorization flow before the official date set by Apple will impact your user acquisition and monetization efforts.
Building Adjust conversion models
Conversion modeling is Adjust’s core technical solution for the iOS 14 changes. By modeling the conversion rates of opt-in users projected from the behavior of opt-in users, we can estimate performance with a high degree of probability.
All performance KPIs and aggregated attribution data will continue to be available in your Adjust dashboard and through our KPI service. Cohorts, deliverables, ad spend, fraud prevention suite, and Adjust Automate features will continue to function as normal, ensuring that your aggregated data remains useful and actionable.
With this in mind, we developed a multi-faceted approach to help you continue to use your data accurately. This includes full support for the AppTrackingTransparency (ATT) protocol, our end-to-end solution for SKAdNetwork, and our own conversion modeling solution, which is designed to bridge the gap between the deterministic approach and the SKAdNetwork approach.
We are on a mission to constantly support our customers as changes occur, which is why our full SKAdNetwork features are, and always will be, included as a free component of our customers' current plans.
IMPORTANT: Currently, there is dubai business fax list limited visibility into the actual date when the AppTrackingTransparency framework will be enforced, so it is essential that you do not implement the flow prematurely as this will result in all of your users being exposed to the ATT request. Enabling the authorization flow before the official date set by Apple will impact your user acquisition and monetization efforts.
Building Adjust conversion models
Conversion modeling is Adjust’s core technical solution for the iOS 14 changes. By modeling the conversion rates of opt-in users projected from the behavior of opt-in users, we can estimate performance with a high degree of probability.
All performance KPIs and aggregated attribution data will continue to be available in your Adjust dashboard and through our KPI service. Cohorts, deliverables, ad spend, fraud prevention suite, and Adjust Automate features will continue to function as normal, ensuring that your aggregated data remains useful and actionable.