Google March Update 2024 update is aimed at combating large-scale, cross-cutting, low-quality content.
June 2024 Spam Update is aimed at combating sites that abuse spam.
The August 2024 Core Update aims to improve the quality of search results and combat SEO-unfriendly content.
November 2024 Core Update is designed to improve algorithms targeted industry database aimed at improving the quality of search results.
Interestingly, Google has stopped announcing updates to its algorithm aimed at rewarding useful content – Helpful Content Update – since March 2024. According to Danny Sullivan, this is because “the helpful content system has been integrated into another ranking system that evaluates usefulness in different ways.”
How SEO Work Has Changed
And the most interesting point, which concerns everyone involved in the industry. What has changed in the work of agencies, specialists, business owners in the past year?
Let's consider it according to 4 parameters:
Labor market. Many executives and managers in agencies complain that hiring SEO specialists has become more time-consuming. If earlier it was possible to find a mid-level specialist in 1-2 months, now it takes 3-6 months.
Salary growth. This is clearly visible on the salary change statistics chart from GeekLink.
