20+ SEO Experiments to Increase Organic Traffic
Posted: Wed Dec 18, 2024 4:24 am
From user experience to email copy or ad copy, it’s a crucial part of your marketing strategy because it helps ensure your efforts resonate with your audience. In fact, 60% of marketers believe it’s an “extremely valuable” process for conversion rate optimization (CRO).
What about SEO?
The same principles that improve conversions by testing emails, ads, and UX should apply to increasing organic traffic by testing headlines and meta descriptions, and adding, moving, and removing on-page elements.
Our research shows that 87% of marketers think free spain number for whatsapp SEO is "very important" or "critical" to their marketing strategy. For 35% of them, proving the value of SEO to management is their biggest challenge.
SEO split testing helps you evaluate whether your strategy is effective. It provides you with hard data to present results to stakeholders — demonstrating that SEO is a channel worth investing in and taking seriously.
The best part? Nearly all businesses (96%) that run SEO experiments report an increase in traffic. 92% see increases in click-through rates, and more than half say they’re getting new customers.
We’ve created this guide to showcase the importance and potential of SEO A/B testing, with nine experiments that could help you drive more organic traffic.
What is an SEO test and why is it important?
There are tons of ranking factors you need to consider when optimizing your website. Some are off-site or site-level, like backlinks, brand reputation, and security.
But search engine crawlers care about the optimization of each individual page when they rank your content. Factors that matter include:
the presence of keywords in the meta titles and meta descriptions of the page;
the positioning of page headers;
the presence of keywords in the anchor text;
Schema markup on a page.
With an SEO split test, you can test each of these elements and more, without having to wait weeks for search algorithms to give you feedback on the results.
There are three simple steps involved:
Take a page type structured like a template, such as blog posts, product pages or category pages, and divide it into two groups: Control (where the pages remain unchanged) and Variant (with the pages on which the change is implemented);
Make changes to the Variant group;
Monitor the difference in organic traffic between the two groups.
Websites with 100,000 organic sessions per month that don’t conduct split-test SEO experiments miss out on potentially making a huge jump in organic traffic, while those with relatively small amounts of traffic miss out on valuable growth opportunities.
A/B testing gives you more control over your SEO efforts by allowing you to make small, low-risk changes to your website before rolling them out site-wide. Who wouldn’t want that?
What about SEO?
The same principles that improve conversions by testing emails, ads, and UX should apply to increasing organic traffic by testing headlines and meta descriptions, and adding, moving, and removing on-page elements.
Our research shows that 87% of marketers think free spain number for whatsapp SEO is "very important" or "critical" to their marketing strategy. For 35% of them, proving the value of SEO to management is their biggest challenge.
SEO split testing helps you evaluate whether your strategy is effective. It provides you with hard data to present results to stakeholders — demonstrating that SEO is a channel worth investing in and taking seriously.
The best part? Nearly all businesses (96%) that run SEO experiments report an increase in traffic. 92% see increases in click-through rates, and more than half say they’re getting new customers.
We’ve created this guide to showcase the importance and potential of SEO A/B testing, with nine experiments that could help you drive more organic traffic.
What is an SEO test and why is it important?
There are tons of ranking factors you need to consider when optimizing your website. Some are off-site or site-level, like backlinks, brand reputation, and security.
But search engine crawlers care about the optimization of each individual page when they rank your content. Factors that matter include:
the presence of keywords in the meta titles and meta descriptions of the page;
the positioning of page headers;
the presence of keywords in the anchor text;
Schema markup on a page.
With an SEO split test, you can test each of these elements and more, without having to wait weeks for search algorithms to give you feedback on the results.
There are three simple steps involved:
Take a page type structured like a template, such as blog posts, product pages or category pages, and divide it into two groups: Control (where the pages remain unchanged) and Variant (with the pages on which the change is implemented);
Make changes to the Variant group;
Monitor the difference in organic traffic between the two groups.
Websites with 100,000 organic sessions per month that don’t conduct split-test SEO experiments miss out on potentially making a huge jump in organic traffic, while those with relatively small amounts of traffic miss out on valuable growth opportunities.
A/B testing gives you more control over your SEO efforts by allowing you to make small, low-risk changes to your website before rolling them out site-wide. Who wouldn’t want that?