The key here is to know which terms are most used by the audiences you want to target and create content based on those keywords. Not only will this help you reach them naturally, but you will also be adding points to the organic positioning of your website.
Keep this in mind: try to be social and not promotional . Promotion of services can life insurance email list be done through other channels, which we will discuss later.
Inbound Marketing
Inbound Marketing is a sales methodology that is conveniently synchronized with the current behavior of the online consumer (including students when they begin their research process) and in fact, 75% of professionals who use Inbound Marketing claim that their strategy is effective.
We explain what it is about with a practical example so you can see how it works:
Let's say you're Juan, an enthusiastic young man who has decided to learn about Digital Marketing, you go to Google and ask "
In the Google search results you will see an article from Coursera, a website dedicated to the Distance Education sector, which shows you some reasons why you should start your postgraduate degree now.
The article gives some estimates of what you would spend right now if you decided to start and what you could start earning when you finish your graduate studies. It also tells you about the costs of an online distance school, while comparing the costs with an in-person school. (This is the material from an actual Coursera article )
Ultimately, you liked the article and decided to subscribe to Coursera's newsletter. At the same time, the Distance Education school sent you a series of emails, with more content similar to what you read on their blog. You still found it interesting and you continue to interact with each of their emails.
As time goes by, you decide to sign up for one of their courses, because you asked yourself:
“If your content is good, it has taught me key lessons and allowed me to clarify the topic of Distance Education, and it has given me material on Digital Marketing, then it is very likely that your courses are the same.”
At that point you decide to sign up and start learning from their courses remotely. You have gained the advantage of taking your time to decide when to start, while building yourself up with quality content, and Coursera has gained a customer (student).
This imaginary situation is what happens every day in the real life of companies that apply Inbound Marketing as a sales and lead attraction philosophy.
Inbound Marketing is based on the use of high-value, correctly segmented content so that the process of generating leads and attracting customers occurs naturally, as you saw in the example.
