It is not surprising, therefore, that the number of voice searches has increased since this modality appeared, but also the number of products such as smart speakers that simplify processes in which it is bulk sms ukraine not even necessary to see a screen and with which you can even hold a conversation, since Alexa , Siri or Cortana are already part of the lives of millions of people. This union of voice, smart device and user convenience was what drove Voice Commerce , a voice purchasing modality that has not yet conquered all users, but which we see getting closer to doing so.
Voice search and text search, what is the difference?
There are important differences between voice searches and text searches, as the user uses different keywords for each of them. When speaking to the device, much longer, friendlier and more familiar phrases are used, the type of communication is based on a more conversational and dialogue-like manner , while in the case of written searches they are usually shorter, mechanical and schematic.
This means that if the search is done by voice, the user will use more elaborate expressions, such as " how to save on the electricity bill ", while if they want to resolve this doubt by writing, they would probably use a much shorter phrase, such as " save on electricity ".
Another differential aspect is that the voice introduces expressions that are appropriate to the moment, such as " near me " to find locations or establishments, while in the text it is preferred to use the specific location, whether it be a city, a street or a known space.
voice commerce voice searches 2022
Voice searches: how have they evolved since their appearance?
Technological development has made voice searches more and more common, to the detriment of text searches. And the evolution of this trend is very interesting, since it has gone from being almost a game to a real way of consulting and buying. When this possibility was introduced, most users used phones, but now, on a daily basis, millions of people around the world also use other devices to interact.
Voice search was introduced to smartphones in 2010 by Google Labs . It was first used to avoid typing in numbers, and then certain keywords were introduced to call contacts. Since then, it has evolved constantly, especially following the Hummingbird update to Google's algorithm, which allowed the search to be refined, introducing so many semantic subtleties that the results were very close to the user's objective. The growth of the voice system has evolved positively since its beginnings until now, as 93% of users say they are satisfied with the results they receive in the more than 100 languages in which they can address the voice assistant.
Voice searches in 2022 continue to grow, today practically 50% of searches are by voice, which translates into an increase of close to 10% each year, but this growth is focused more on specific or impulsive searches : "How many inhabitants does Madrid have?", "Alexa, what's the weather like?", "OK Google, how to get to Gran Vía ", not so much on searches focused on research or the purchase of an item that requires a walk around the network, in this case voice commerce still does not take center stage and the average user continues to opt for classic text search.
