The good news is that sometimes all it takes to bring this phone number database customer back is a slight tweak, a discount code, or a little extra attention. Better yet, you don’t even have to personalize your approach to each individual customer for your win-back email campaign to be effective.
This article will share some powerful examples of win-back emails, along with what these brands did right and how you can use these strategies to engage customers and scale your business.
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8 win-back email examples and templates
Before you create your win-back email sequence, you first need to decide how you want to approach your lapsed customers and entice them to reconnect with you. In this section, we will look at some of the most effective types of win-back emails to reconnect with customers, including some real-life examples of brands that have nailed their campaigns.
We’ve also provided a template to get you started for each strategy we share below. Whether you want your customers revisiting your digital store, resubscribing to your email list, or giving valuable feedback, these templates make it easy to write your perfect email to win the customers over.
1. The “we miss you” win-back email examples
The “we miss you” email tugs at your reader’s heartstrings. While it may come from a generic template, it never fails to feel personal. It tells your reader that their presence matters and that you noticed they have been inactive.
The sincere “we miss you” email template:
This sincere “we miss you” email example from bareMinerals goes a step further to make its reader feel valued, adding the phrase “can you blame us?” To fully leverage the potential of this remarketing campaign, bareMinerals also include a gift card with the discount code “MISSYOU.” There is no room for ambiguity with this win-back email.
