Google announced the Privacy Sandbox initiative
Posted: Wed Dec 18, 2024 3:59 am
Yesterday, Google announced plans to bring its Privacy Sandbox initiative , originally targeted at Chrome, to its Android mobile operating system, with the goal of developing “effective advertising solutions that increase privacy, ensure the protection of user information, and give developers and businesses the tools they need to succeed on mobile.” These solutions will be in production and testing for at least the next two years, and Google will continue to support existing ad platform features during this period.
This update singapore business fax list follows Google’s announcement on June 2, 2021, that starting with Android 12, the Android Advertising ID will be replaced with zeros for all users who do not opt in to ads personalization in their device settings. Click here for a refresher on how the Google Advertising ID is currently used, what this privacy change means for the industry, and how attribution and measurement will work when the change goes into effect.
A privacy-focused shift: What it means for your business
For now, there is no change for our customers. Adjust will continue to use the Android Advertising ID for deterministic attribution until Google's privacy change goes into effect. When that time comes, we will no longer be able to use the Android Advertising ID for attribution for users who do not opt in.
Adjust has never stored Android advertising IDs internally, and all Android advertising IDs of users who do not opt in to ads personalization have always been flagged accordingly at the time we receive them, to respect user privacy.
This update singapore business fax list follows Google’s announcement on June 2, 2021, that starting with Android 12, the Android Advertising ID will be replaced with zeros for all users who do not opt in to ads personalization in their device settings. Click here for a refresher on how the Google Advertising ID is currently used, what this privacy change means for the industry, and how attribution and measurement will work when the change goes into effect.
A privacy-focused shift: What it means for your business
For now, there is no change for our customers. Adjust will continue to use the Android Advertising ID for deterministic attribution until Google's privacy change goes into effect. When that time comes, we will no longer be able to use the Android Advertising ID for attribution for users who do not opt in.
Adjust has never stored Android advertising IDs internally, and all Android advertising IDs of users who do not opt in to ads personalization have always been flagged accordingly at the time we receive them, to respect user privacy.