Google Helpful Content Update, a new change for content
Posted: Wed Dec 18, 2024 3:53 am
Sometimes it may seem like Google is not delivering the best results in its search rankings. Advertising or over-optimized SEO causes sites with valuable information to not appear as relevant or get lost in the vastness of the internet. That's why Google announced an update to its algorithms called Helpful Content Update with the intention of rewarding pages with content made by and for people. You can see the official announcement by Google of the update at this link .
What is the Helpful Content Update?
Helpful Content Update stands for “useful content update.” Google’s goal with this update is twofold:
Reward websites with original content that provides audiences with a satisfying experience.
Demote pages with content made to please search bulk sms poland engines or spam content made by artificial intelligence.
With this update, Google will improve results related to online education, arts, entertainment, shopping and technology.
The update will be rolling out little by little.
Google announced this update on August 18 and it went into effect the week of August 22. For now, it will only affect websites whose content is in English. Although it is expected to be extended to websites in other languages, there is no announced date yet.
Who will be affected by this algorithm change?
If your website has original, high-quality content, it shouldn't be affected. The sites that will be affected are spam pages , AI-generated content, and texts written with SEO and search engine optimization in mind rather than actual value .
To find out if a piece of content is useful according to this new update, Google asks six questions:
Do you have an existing or planned audience for your website that would find the content useful if it came directly to them?
Does your content clearly demonstrate first-hand experience and in-depth knowledge? That is, having used a product or service or visited a location.
Does your website have a clear purpose or focus?
After reading your content, will the user walk away feeling like they've learned enough about a topic to help them achieve their goal?
Will people who read your content leave feeling like they've had a satisfying experience?
Do you take into account Google's guidelines for core updates and product reviews?
This update will affect both new and long-standing websites.
What is the Helpful Content Update?
Helpful Content Update stands for “useful content update.” Google’s goal with this update is twofold:
Reward websites with original content that provides audiences with a satisfying experience.
Demote pages with content made to please search bulk sms poland engines or spam content made by artificial intelligence.
With this update, Google will improve results related to online education, arts, entertainment, shopping and technology.
The update will be rolling out little by little.
Google announced this update on August 18 and it went into effect the week of August 22. For now, it will only affect websites whose content is in English. Although it is expected to be extended to websites in other languages, there is no announced date yet.
Who will be affected by this algorithm change?
If your website has original, high-quality content, it shouldn't be affected. The sites that will be affected are spam pages , AI-generated content, and texts written with SEO and search engine optimization in mind rather than actual value .
To find out if a piece of content is useful according to this new update, Google asks six questions:
Do you have an existing or planned audience for your website that would find the content useful if it came directly to them?
Does your content clearly demonstrate first-hand experience and in-depth knowledge? That is, having used a product or service or visited a location.
Does your website have a clear purpose or focus?
After reading your content, will the user walk away feeling like they've learned enough about a topic to help them achieve their goal?
Will people who read your content leave feeling like they've had a satisfying experience?
Do you take into account Google's guidelines for core updates and product reviews?
This update will affect both new and long-standing websites.